Wonderland. Reezy, Jasmine Jobson, Teezo Touchdown, and other creatives join forces with HUGO for their new campaign for summer 2024, HUGO BLUE. Fashion Stylist Bloody Osiris unveils the new HUGO GO-2 sneaker silhouette with a vibrant event during Miami Art Basel Fashion Covering our Autumn/Fall 23 issue, Bella Poarch details her journey to stardom, and joining forces with HUGO for their latest venture. News Kicking off London Fashion Week, HUGO and Bella Poarch celebrated the launch of their collaborative collection at Flannels X. Fashion Linking style and sound, HUGO’s Fall/Winter 2023 campaign is an expressive, playful treat starring Bella Poarch. Fashion Step up your sneaker game with the HU-GO1ST, HUGO’s latest sneaker silhouette captured in our Summer 2023 issue. Fashion HUGO celebrates youth culture, the future of music, and the HU-GO1ST sneaker drop with an intimate party and performance by Loyle Carner. Art & Culture Fashion Wear your mood on your sleeve with this personalised HUGO pop-up at Westfield London. Fashion Liam Payne has dropped his global ambassador capsule collection with HUGO. Fashion Don't miss the first look of Liam Payne as the new global brand ambassador of HUGO. Fashion Menswear designer Bart de Backer talks about his own individual twist on this season’s streetwear staples in the HUGO Reversed capsule. Fashion You can now personalise your own HUGO tee or sweat at Westfield London. News Hugo Boss’ contemporary offshoot brand opens its first ever UK store. News
