Championing the bold individuality of statement footwear, the HU-GO1ST sneakers are designed for those who want their footwear to turn heads. Featuring vibrant pops of HUGO red and available in a range of eye-catching colourways, these kicks will elevate any look. Boasting a curved, chunky profile, their lacing system incorporates reflective accents inspired by hiking gear, offering a bold day-to-night look. With triangular eyelets for easy adjustment and extended outsoles with raised triangular patterns, these sneakers celebrate both fashion and functionality. The breathable lining and comfortable materials make them comfortable to wear all day long, no matter what adventures may come your way. To celebrate their launch, join HUGO on a sneaker hunt like no other with their exciting social media activation by trying on the HU-GO1ST virtually using the dedicated Snapchat filter. In addition, visit HUGO stores worldwide to catch a glimpse of these statement sneakers in curated window displays. Don’t just blend in, embrace your individuality with the HU-GO1ST sneakers.

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