At the height of Miami Art Basel, HUGO threw a party fit for the occasion. Hosted by long-standing friend of the brand Bloody Osiris, who is renowned worldwide for his celebrity styling and work across the fashion industry, it brought together guests at the forefront of art and culture for a night of celebration. The star of the show was the HUGO GO-2, a striking, unreleased sneaker that brings a classic silhouette into a fresh realm through unique, deconstructed detailing. To preview the style, Osiris designed a special version of his own.

Located at Swan’s Rose Room and terrace, with an after-party featuring DJ sets from DJ Honey, D33j, Odalys, Inan Batman, and Siobhan Bell, guests such as A$ap Ferg, Yulz Goddard, Ishod Wair, and Nikolai Piombo joined the brand.

See images from the event…