It’s the age of Instagrammable slogans and meme-worthy catchphrases, and more and more brands are embellishing their clothes with choice words. HUGO – an offshoot of Hugo Boss – is taking this a step further with their 4-day pop-up in West London, where you’ll be able to stamp any wording you like on your very own three-piece selection of products.

The pop-up will take place at Westfield, White City, from the 1st August, but if you can’t make it, the pieces will be available to purchase online from the 7th August – so you can wear your mood on your sleeve (or chest or thigh) wherever you are.

The pop-up will run at Westfield, White City, from the 1st – 4th August.