Wearing what you mean has – and will continue to – go down the decades as a perennial power move. And whatever your slogan, everyone knows it’s the swiftest way to create a real mood.
No one appreciates this more than HUGO (Hugo Boss’ younger offshoot brand), who have masterminded a four-day pop-up at Westfield London in White City. The event will offer shoppers a chance to customise their own HUGO t-shirts and sweats with any word or phrase. And if you can’t get to West London, you can put your own personal stamp on your garms online.
It’s all about individuality, baby. And we are so here for it.
The pop-up will run at Westfield London, White City between 22-25 November.