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Grace and Favour

Everything fluttered by this season at Etro with a graceful softness: boho prints with a romantic energy were cut into pleats and ruffles for a feminine, folkish charm. There were long dresses aplenty with tied waists and necklines which bloomed into soft ruffles around the necklines – it was all unabashedly ornate and delicate.

Queen of Print

Etro, like their fellow Milan-showing cousins Missoni, have always been known for their lushly patterned fabrics. So, it should come as no surprise that this collection was replete with miniature florals and intricately detailed textile designs that perfectly complimented the flouncy skirting, tiered sleeves and generously fabricated pieces that flowed down to the ankle in a shimmering cascade. The usually militarily-influenced bomber jacket was softened up with the Etro treatment and was presented in the same fabrics as the dresses: a lovely take on what is, by this point, a sure fire staple.

Suggestively Buttoned-Up

The gypsy-Victoriana theme carried on by way of knee-high ankle boots with laced fronts going all the way to the top that were somewhere between old-school prim and sexed-up-equestrian. This tension – though tension is perhaps a misnomer given the grace of this collection – between proper 19^th Century lady and saucy bohemian was key throughout, with sheer-bra-less-ness and open, raucous-ale-house necklines being played against loose-fits and long hems: petal-soft but never, ever, boring.

WORDS: Benji Walters

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Church’s: English footwear brand, Church’s has finally opened a shoe and accessories store for the ladies! Though an all women’s merchandise shop on New Bond Street, the Prada owned company still incorporates their aesthetic via cherry wood, brown pigskin, and lush leather-lined shelves. Designed by architect Roberto Baciocchi, this one opened on 26 July and is ready to visit as soon as your next paycheck clears.

Etro: Italian luxury brand, Etro is opening a new London boutique on Bond Street this Saturday 6th August. In celebration, the colourful brand has produced a limited edition handbag and silk scarf that represents its ‘Coming to London.’ Printed with the Union Jack and Etro’s iconic paisley, only fifty scarves and thirty bags have been produced to be available from the new store. As an added bonus, shoppers can nibble on canapés and sip on cocktails the day of the opening.

43, Old Bond Street, London W1

Massimo Dutti: is launching their online e-commerce site with their website www.massimodutti.com on 6 September 2011 throughout Europe. With prime locations on the Chaps-Élysées, Vittorio Emmanuele, Regent Street and Paseo de Gracia, now the clothing can be accessible without a trip into the city.

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