Superdry Archives | Wonderland

Jasmine Jobson × Superdry

Wonderland Staff — Wed, 29 Jun 2022 14:09:37 +0000

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Rollacoaster × Superdry

Wonderland Staff — Tue, 14 Jun 2022 16:23:11 +0000

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Superdry SS17

Wonderland Staff — Mon, 22 May 2017 10:58:51 +0000

The Night Is Young as the brand explores holiday dressing.

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Idris Elba × Superdry

Wonderland Staff — Wed, 25 Nov 2015 16:27:06 +0000

Ahead of his Superdry collection launch tomorrow, watch Idris Elba talk about his place in fashion.

Designed alongside Superdry Co-founders James Holder and Julian Dunkerton, Idris Elba’s menswear collection is dropping online and in stores tomorrow! Our favourite Idris Elba moment to date was watching him working up a sweat, rocking up to the party shirtless at Glastonbury and playing “Love Shack” to a packed out tent. The Superdry collaboration might just surpass it, we’ll have to wait and see.

“We’re three British lads who’ve worked hard to get to where we are. I’m passionate about what I do and always give 100%. If I had the opportunity to have any influence in fashion, this is it. I’m not a designer, but I’m passionate about clothes and I know how men want to look. Functionality and durability were key things for me. It’s a ‘24-hour’ collection; clothing guys can look and feel great in from day to night.” Elba said of his collection.

On a blue, black and grey colour scheme, Elba’s got all your staples covered with leathers, parkas, shirts, denim, jerseys and sweats.

The Idris Elba x Superdry collection will be officially unveiled tomorrow at 12pm at the Regent St Flagship.

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LCM: Superdry

Wonderland Staff — Mon, 16 Jun 2014 12:34:05 +0000

Kicking off the SS15 LC:M proceedings in style, Superdry held an almighty show and after-party which celebrated Great British fashion

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Happy 10th birthday, Superdry!

Wonderland Staff — Fri, 28 Jun 2013 16:17:51 +0000

Not everybody gets to celebrate their birthday at Battersea Power Station, but it’s a different story when you’re Superdry.

What did you do for your tenth birthday? Getting into a fight with your best friend at your McDonald’s party and then crying because your parents didn’t get you a Tamagotchi? Yeah, us too. Not everyone gets to throw a birthday party in the impressive hulk of Battersea Power Station, but then most people aren’t hugely successful and internationally recognised labels like Superdry.

Directors and co-founders Julian Dunkerton and James Holder played host to the celebration, which saw neo-shoegaze favourites Coves soundtrack an exclusive runway show of Superdry’s SS14 collection. Obviously, this being Britain, the weather didn’t hold up, so people drank themselves warm on apricot Mai Tais and Dark ‘n’ Stormy cocktails and snacked on fried chicken and hot dogs from Motherclucker and Engine street food vans. Although we didn’t eat that much fried chicken (promise) – going by their collection, SS14 seems to be all about baring your pins and summertime skin. If only the weather would oblige…

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