Ahead of his Superdry collection launch tomorrow, watch Idris Elba talk about his place in fashion.
Designed alongside Superdry Co-founders James Holder and Julian Dunkerton, Idris Elba’s menswear collection is dropping online and in stores tomorrow! Our favourite Idris Elba moment to date was watching him working up a sweat, rocking up to the party shirtless at Glastonbury and playing “Love Shack” to a packed out tent. The Superdry collaboration might just surpass it, we’ll have to wait and see.
“We’re three British lads who’ve worked hard to get to where we are. I’m passionate about what I do and always give 100%. If I had the opportunity to have any influence in fashion, this is it. I’m not a designer, but I’m passionate about clothes and I know how men want to look. Functionality and durability were key things for me. It’s a ‘24-hour’ collection; clothing guys can look and feel great in from day to night.” Elba said of his collection.
On a blue, black and grey colour scheme, Elba’s got all your staples covered with leathers, parkas, shirts, denim, jerseys and sweats.
The Idris Elba x Superdry collection will be officially unveiled tomorrow at 12pm at the Regent St Flagship.