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Ahead of their show at London Fashion Week this Sunday, the guys at Mulberry have produced a video introducing their new Creative Director, Johnny Coca. The Seville-born designer, who most recently worked as Design Director of Céline under Phoebe Philo, came to the iconic British brand in July. The appointment followed two years without clear leadership at the label and has been hailed as the beginning of a turnaround in Mulberry’s fortunes.

In the film, Coca outlines his plans for the brand – a focus on quality craftsmanship as well as carefully directional design – and explains his choice to revive an original 1970’s logo he found whilst burrowing in the Mulberry archives, saying, “I wanted to reinforce the British character and sensibility of Mulberry. It’s quite humbling – to be trusted with this brand that people love and feel is very much part of them and their lives. In my role as Creative Director I want to push the boundaries, but also respect the values and DNA at the core of Mulberry.” Sounds all good to us.

The LFW Mulberry show will take place at 4pm on Sunday 21st February

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Launching today, the new Mulberry AW14 campaign is indeed, a breath of fresh air. The British heritage brand have gone back to their roots and created a crisp collection that’s invigorated with classic cuts and modern elegance. Shot in the Scottish Highlands by legendary fashion photographer Tim Walker and starring model-of-the-moment Cara Delevingne, Mulberry’s AW14 line is all about the great outdoors.

“The thing I most like about our new Mulberry campaign… is the sheer Mulberry of it! Big space, fresh air, wind in the hair, away from it all,” says Mulberry’s Brand Director Anne-Marie Verdin. “Mulberry is a brand that is at home in town and country and we wanted to capture that feeling. When we arrived in Scotland it was pouring with rain, but once Tim arrived this golden sun appeared – he really has the magic touch!’

Celebrating the quintessential British look, Mulberry’s AW14 collection rejuvenates traditional textiles of houndstooth and argyle into slick, tailored pieces. Meanwhile the long-loved lace-up brogue and all-purpose rain boot receive a modern update, whilst cosy arran knits and tartans feature prominently in a base palette of blacks, charcoals and sandy tones, complemented with forest green, cobalt blue and fire engine red highlights.

Mulberry also introduces customers to a new bag style: the Tessie, a cross-body satchel that certainly embodies the simple, unfussy aesthetic for which the heritage brand is renowned. Also premiering this AW14, is The Cara Delevingne collection, a range of bags specifically designed by the model that includes cool quilted and camouflage leather backpacks.

This AW14, Mulberry adds refinement to the countryside and gamekeeper chic to the city, demonstrating the British label’s knack for creating pieces that bring both beauty and practicality to everyday life.

Credits:

Photographer: Tim Walker

Model: Cara Delevingne

Campaign Creative Direction: Ronnie Cooke Newhouse and Stephen Wolstenholme at House and Holme

Stylist: Edward Enninful

Hair: Malcolm Edwards

Make-up: Val Garland

Video Music: Desired Effect by Atom Tree (featuring Fergus Cook), courtesy of Hotgem Tunes

Words: Steph King

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Round One: Kate Moss for the Versace

From champagne binges to plate-smashing fights with Pete Doherty, the Croydon girl knows a thing or two about bad behaviour – which lends perfectly to her role as the face of Versace’s punk-inspired bag collection, Vunk. Of course, Kate Moss has the weapon of seniority. Unlike today’s precocious models, she’s not replicating the nineties, she is the nineties. While her height might not stack up against her Linda Evangelista counterparts, she basically inspired heroin chic and its latter-day grunge revivals. And while Moss has had her share of risque shoots, the come-hither eyes and strategic bag/fur coverage – plus the brown hair – scores pretty high in the sex stakes.

Poser rating: Swigging Veuve Clicquot in a Primrose Hill pub.

Round Two: Cara Delevingne for Mulberry

In comparison to Kate’s alleged coke habit and catfights with Gwyneth Paltrow, Cara Delevingne’s penchant for silly faces and drum solos  seem adorably tame — a perfect fit for the new demure, Bambi-eyed campaign for Mulberry. Shot by Tim Walker, the campaign portrays Cara as a naive Gothic heroine with long black gloves, a pure white suit and cherubic beauty. And while Cara may be posh (her grand-dad is former English Heritage chairman), she’s got a wild streak: the socialite-turned-model dances all night with Rita Ora and names Rihanna as a fashion inspiration. Think of her as the loveable head girl gone bad.

Poser rating:  Boozing on Lagavulin in the headmaster’s study. 

Words: Elise Marraro (follow Elise on Twitter @PardonMe_Lissie)

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Most likely to set off metal detectors in airports: Tom Ford
Karlina Caune photographed by Tom Ford.

“I’m sorry, ma’am, I’m going to have to ask you to step aside.”

Most likely to come runner-up in Splash: Hermès
Iselin Steiro photographed by Nathaniel Goldberg.

We’re not the only ones who were disappointed Tom Daley didn’t spend the entire show with his top off, right?

Most likely to sing This Charming Man at karaoke: Saint Laurent Paris
Edie Campbell photographed by Hedi Slimane.

“Ugh, Eye of the Tiger is NOT an indie song.”

Most likely to secretly be a Magic Eye illusion: Louis Vuitton
Janice Alida, Athena Wilson, Bria Condon, Magdalena Jasek, Ji Hye Park, Tian Yi,
Ruby Jean Wilson, and Nastya Kusakina photographed by Steven Meisel.

If you squint hard enough, Ji Hye turns into a giant 3D horse.

Most likely to stare unceasingly into your eyes and call it ‘art’: Givenchy
Marina Abramovic and Mariacarla Boscono photographed by Mert and Marcus.

Seriously, Abramovic, quit with the creepy eyes.

Most likely to be the flaky friend who never wants to go out: Chanel
Stella Tennant and Ondria Hardin photographed by Karl Lagerfeld.

“Soho House again? Um… I’ve got a migraine, babes. You have fun without me.”

Most likely to be the product of helicopter parenting: Burberry
Romeo Beckham, Charlie France and Edie Campbell photographed by Mario Testino.

Victoria on location: “So after this shoot, Romeo, you’re scheduled for flute practice, swimming class, Mandarin lessons and then two hours of interview prep for Eton.”

Most likely to turn up to a family funeral wearing something inappropriate: Dolce & Gabbana
Photographed by Domenico Dolce.

“But this see-through black tulle dress is what Uncle Keith would’ve wanted.”

Most likely to be really into the cover of David Bowie’s new album: Proenza Schouler
Julia Nobis photographed by David Sims.

The resemblance is uncanny.

Most likely to have a Wallpaper subscription: Alexander McQueen
Raquel Zimmermann photographed by David Sims.

“I love lamp.”

Most likely Tilda Swinton fan: Alexander Wang
Malgosia Bela photographed by Steven Klein.

“Watching Orlando changed, like, my whole outlook on gender.”

Most likely to be into #seapunk: Mulberry
Meghan Collison photographed by Tim Walker.

“Let’s get wavvy, guys!”

Most likely to spend way too long in the toilet: Marc by Marc Jacobs
Photographed by Juergen Teller.

“What the hell is he DOING in there? Someone get security.”

Most glamorous Women’s Institute meeting ever: Miu Miu
Bette Franke, Adriana Lima, Doutzen Kroes, and Malgosia Bela photographed by Inez van Lamsweerde and Vinoodh Matadin.

“Alright ladies, first things first: smash the patriarchy, then we can get mani-pedis.”

Most likely to have Louis Smith as a fitness idol: Kenzo
Ming Xi and Jester White photographed by Jean Paul Goude.

“Rio 2016, here we come!”

Words: Zing Tsjeng

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