Wonderland.

LFW: MULBERRY AW17

Johnny Coca brings traditional British fashion into the modern era with gorgeous Mulberry AW17 collection.

No Place Like Home

Delving into the Mulberry Home archive, Mulberry’s Creative Director Johnny Coca drew inspiration from a diverse selection of prints and patterns that would have been traditionally used for furnishings. Oozing Britishness, the designs included florals, tweed, lace and crochet, harking back to British heritage but re-developed and re-constructed to ensure the iconic prints/textures were infused with a modernity, which was achieved through contemporary cuts and and silhouettes and fresh styling from Lotta Volkova.

A Bag For Every Day

Adored by the likes of Alexa Chung and Kate Moss, a Mulburry handbag has become a must-have for woman all across the world. Their durability alongside their ageless style makes the bags an accessory that’ll last a lifetime. For AW17, Coca ensured that there was something for everyone with an array of bags in pretty much every shape, size and colour – regardless of your stylistic preferences. There were circle shoulder bags brandished with faces, large leather satchels in a plethora of textures and colours and tiny clutch bags ideal for hitting the town. Our stand-out was the over-sized blue quilted handbag that can be carried or worn over the shoulder – we’re obsessed!

A Room With A View

Held at 1 Old Billingsgate Walk which sits on the Thames, attendees including Noomi Rapace and Anya Taylor-Joy were able to soak up some of London’s most iconic landmarks including London Bridge and The Shard as they entered the show-space, a potential reference to the shows celebration of British Heritage. Inside the space, people squinted as extremely bright lights lit the runway, allowing for every fine detail of the collection to be viewed in plain sight. The finishing touch was the purple runway upon which the models walked – the same colour of the show invite. Overall a spectacular venue to host a spectacular collection.

Photography
Cleo Glover
LFW: MULBERRY AW17

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