British heritage label Mulberry return to their roots, bringing us fresh updates on classic styles with an AW14 campaign fronted by Cara Delevingne
Launching today, the new Mulberry AW14 campaign is indeed, a breath of fresh air. The British heritage brand have gone back to their roots and created a crisp collection that’s invigorated with classic cuts and modern elegance. Shot in the Scottish Highlands by legendary fashion photographer Tim Walker and starring model-of-the-moment Cara Delevingne, Mulberry’s AW14 line is all about the great outdoors.
“The thing I most like about our new Mulberry campaign… is the sheer Mulberry of it! Big space, fresh air, wind in the hair, away from it all,” says Mulberry’s Brand Director Anne-Marie Verdin. “Mulberry is a brand that is at home in town and country and we wanted to capture that feeling. When we arrived in Scotland it was pouring with rain, but once Tim arrived this golden sun appeared – he really has the magic touch!’
Celebrating the quintessential British look, Mulberry’s AW14 collection rejuvenates traditional textiles of houndstooth and argyle into slick, tailored pieces. Meanwhile the long-loved lace-up brogue and all-purpose rain boot receive a modern update, whilst cosy arran knits and tartans feature prominently in a base palette of blacks, charcoals and sandy tones, complemented with forest green, cobalt blue and fire engine red highlights.
Mulberry also introduces customers to a new bag style: the Tessie, a cross-body satchel that certainly embodies the simple, unfussy aesthetic for which the heritage brand is renowned. Also premiering this AW14, is The Cara Delevingne collection, a range of bags specifically designed by the model that includes cool quilted and camouflage leather backpacks.
This AW14, Mulberry adds refinement to the countryside and gamekeeper chic to the city, demonstrating the British label’s knack for creating pieces that bring both beauty and practicality to everyday life.
Photographer: Tim Walker
Model: Cara Delevingne
Campaign Creative Direction: Ronnie Cooke Newhouse and Stephen Wolstenholme at House and Holme
Stylist: Edward Enninful
Hair: Malcolm Edwards
Make-up: Val Garland
Video Music: Desired Effect by Atom Tree (featuring Fergus Cook), courtesy of Hotgem Tunes
Words: Steph King