This week’s film premieres proved fashion is performance, from Margot Robbie’s show-stopping Wuthering Heights gowns to Charli XCX’s playful The Moment looks. But campaigns and collabs from Jil Sander, FENDI, and yes, bridal Birkenstocks reminded us that style moments don’t just happen on the red carpet, they happen everywhere.
Margot Robbie has long set the tone for premiere dressing, with her Barbie red carpet looks among the most-watched moments of recent seasons, sparking a trend of method dressing where Hollywood actors inhabit their characters even off-screen. For the first day of promo, Robbie returned in full force for Wuthering Heights, turning heads in a Roberto Cavalli Resort 2026 black mini dress with a velvet-lined square neckline and dramatic bell sleeves, paired with a baroque ruby choker and sky-high Louboutin stilettos (4.7 inches!). Plus, an Alexander McQueen Spring/Summer 2026 asymmetric black floral dress, the Rosa sandals, and the Manta Clutch. The boldest statement came in the shape of a custom Schiaparelli lace gown by Daniel Roseberry for the LA premiere of the film.
In the same week, the premiere of Charli XCX’s The Moment brought a fresh energy to the red carpet. After delivering with a custom Vivienne Westwood gown for the Wuthering heights premiere, the musician turned actor wore a nude dress and raincoat by emergent designer Simon Carle at Sundance festival and a custom tHE mOMENT jacket. With Kylie Jenner, Chappel Roan and of course the film’s director Aidan Zamiri in attendance, Charli decided to re-wear her iconic Grammys corset, tour shorts, and her wedding bra for the premiere of the film, which I guess counts as method acting, too.
We have been fed!
More fashion news this week…
The Year of the Horse, Softly Spoken with Jil Sander
Jil Sander unveils its 2026 Lunar New Year campaign for the Year of the Horse with a cinematic film directed by Jeremy Z. Qin, exploring the quiet emotional undercurrents of Spring Festival rituals. Guided by Creative Director Simone Bellotti’s vision, the campaign frames the New Year as an introspective journey through memory, home, and renewal, where symbolic details, from fireworks to a golden horseshoe pendant — echo themes of luck, protection, and generational connection.
Carrying It, The FENDI Way
Fendi unveils a new digital campaign for the FENDI Way bag, starring Sienna Spiro, Amber Mark, Kilo Kish, and Kitty Cash, celebrating a vision of creativity rooted in independence, emotional intelligence, and quiet confidence. The campaign offers an intimate portrait of women shaping contemporary culture, moving beyond spectacle to reveal authenticity, vulnerability, and personal identity. Introduced on the FENDI Spring/Summer 2026 runway, the FENDI Way bag has a soft hobo silhouette that reflect the modern woman’s multifaceted life.
The North Face Partners with Loyle Carner
The North Face and English musician Loyle Carner team up for a new partnership rooted in a shared spirit of curiosity and exploration, celebrated with a concert in London on January 31st. Announced via a short film created by Carner himself, the collaboration draws a line between the brand’s 1960s countercultural origins and the artist’s introspective, jazz-inflected and confessional approach to hip-hop.
BIRKENSTOCK & Danielle Frankel Unite For Bridal Birks
If you’re a die-hard Birks fan, today’s your lucky day, now you can wear them on your wedding day too! BIRKENSTOCK has teamed up with New York–based bridal house Danielle Frankel for a limited-edition capsule that reimagines the brand’s iconic designs. The collection includes four classic styles, Madrid, Arizona, and Tulum, plus two exclusive handcrafted pieces: a hand-painted Boston clog and an Arizona sandal embroidered with chiffon blooms. Luxe fabrics, pearls, and artisanal details elevate each shoe while keeping the signature cork-latex footbed that made Birkenstock legendary.
Martine Rose x Napapijri: The Third Chapter
Napapijri and British designer Martine Rose unveil the third chapter of their collaboration with the Spring/Summer 2026 collection. The season blends technical innovation with playful, subversive design, featuring bold colors, relaxed silhouettes, and reimagined outdoor staples, from the Rainforest anorak in saturated ripstop to oversized sweats, striped jacquard polos, and utilitarian washed-cotton overalls. Photographed by Alexandra Gordienko and styled by Tamara Rothstein, the campaign celebrates individuality, color, and attitude, nodding to the duo’s SS18 imagery while embracing a fresh, modern sensibility.
Taylor Zakhar Perez Leaves his Lacoste On
While fronting Lacoste’s latest underwear campaign for the second year running, Taylor Zakhar Perez, the actor is also busy with the highly anticipated sequel to Red, White & Royal Blue, reprising his role alongside Nicholas Galitzine as the beloved story returns to screens. Are you A Red White & Royal blUE OR HEATED RIVALRY FAN?
Province of Canada and Heated Rivalry partner up
If you’ve been dreaming of remaking the iconic fleece Shane Hollander rocks in Heated Rivalry, the Province of Canada is saving you the trouble, teaming up with the show to release the official version. Perfect for winter, whether you’re braving the Canadian cold or just want to feel cozy wherever you are.
