Olivia Dean embodies Burberry Her Parfum, the latest and most intense interpretation of the brand’s iconic Her scent.
After a stellar performance on Saturday Night Live, fresh off selling out six nights at London’s O2 Arena, topping charts at home and abroad, and earning a Grammy nomination for Best New Artist, Dean adds another highlight to an already remarkable year as the face of Burberry Her Parfum. The British singer-songwriter, known for her soulful voice and honest lyrics, brings a sense of warmth and authenticity to the house’s latest release.
Burberry Her Parfum is a gourmand scent designed to feel rich and enveloping without being overpowering. It opens with bright notes of cherry and pear, striking a balance between sweetness and depth, familiar, yet more considered.
Set in London, the campaign follows Dean moving through the city’s streets and open spaces, reflecting Burberry’s enduring connection to its hometown. Soundtracked by music written by Dean herself, the film feels personal and understated, mirroring both her approach to music and the character of the fragrance. The pairing feels natural: a scent built around confidence and comfort, fronted by an artist whose appeal lies in authenticity.
With Olivia Dean at its centre, Burberry Her Parfum is positioned as a modern signature scent, expressive, warm and powerful, much like the woman who represents it.
