This week, fashion struck a vibrant chord – from Chopova Lowena and Sony’s music-infused Alto Bag, to Burberry’s London bus takeover, and Zendaya stepping into the role of sneaker designer.

This week, fashion decided to throw a party — and everyone’s invited. Chopova Lowena and Sony turned a bag into a portable playlist, Burberry made London’s iconic buses strut like models, and Zendaya? Well, she quietly added ‘sneaker designer’ to her ever-growing CV. Even Melissa and Alexandre Pavão brought a burst of Brazilian flair that’s impossible to ignore. Read on:

Chopova Lowena and Sony Are Bagging It Up

What happens when the worlds of fashion and music collide? A Chopova Lowena x Sony supernova, of course. London’s favourite designer duo – known for their carabiner-infused creations – have teamed up with audio tech giant Sony to create the Alto Bag.

With its striking circular silhouette, tartan fabric, playful ruffles, and adjustable strap, it’s a head-turner in its own right. But the clever design goes further – exterior pockets are perfectly sized to cradle Sony’s WH-1000XM6 headphones. Fashion meets function, style meets sound, all in one swoop.

Shop the Alto Bag from the Sony X Chopova Lowena collaboration here.

Burberry Makes Their Way Back to Central London

After a spell frolicking in the English countryside and basking in its fair share of festivals, Burberry is officially “Back To City” – unveiling a new campaign that celebrates the brand’s British roots with striking London visuals and scenes aboard a double-decker bus. And who’s hopping on for the ride? TikToker Bemi Orojuogun, better known as Bus Aunty, whose viral videos outside London’s iconic buses turned her into an online sensation. A not-so-quiet love letter to London and the people who make it unforgettable – landing just weeks before the brand unveils its next collection at LFW in September. We love to see it.

Carnival of Style: Melissa Teams Up with Alexandre Pavão

Olá, Brazilians! Two of the country’s most iconic brands have joined forces to shake up your wardrobe. Enter Melissa and Alexandre Pavão – one celebrated for forward-thinking design, the other for irreverent, electric flair. Together, they’ve cooked up a limited-edition collection of bags and shoes that’s a head-turning explosion of colour and playful design. Brazilian fashion at its boldest, quirkiest, and most irresistible. Sign us up!

Shop Melissa X Alexandre Pavão here.

Zendaya’s Latest Role? Sneaker Designer

Between filming The Odyssey, Spider-Man: Brand New Day, Dune: Messiah and Euphoria: Season 3, Zendaya has somehow squeezed in a side quest – designing her own sneaker. Her latest project with Swedish performance brand On debuts in the “Be Every You” campaign and introduces the Cloudzone Moon, a sleek new silhouette she co-created with the label. It’s her first time stepping into the design seat, but she hasn’t done it alone. Joining forces with her long-time collaborator and celebrity stylist Law Roach, Zendaya also unveils a capsule of activewear that merges streamlined performance with their shared eye for statement style. Consider it a collection that runs, jumps and lounges as effortlessly as she does — and yes, it’s ready for whatever scene you’re in

Shop On X Zendaya here.

Beats and Kiko Kostadinov Turn the Volume Up on Design

Summer just got louder. Beats is back with another collaboration, this time with the ever-unpredictable Kiko Kostadinov. The result is a Beats Pill that’s as ready for the runway as it is for your playlist. Kostadinov channels his Bulgarian roots into Thracian-inspired geometry across a custom front grill, finished in his signature ‘Kiko Gray’. The braided lanyard takes its cue from ceremonial threads, a subtle nod to heritage that feels anything but old-fashioned. The sound is pure Beats, crisp, powerful and portable, wrapped in a design that refuses to blend in. And to front the campaign, Spanish rapper BB Trickz brings the attitude to match the beat.

Shop Beats X Kiko Kostadinov here.

Rihanna Scores Big with Her Latest Fenty X Puma Drop

Fenty X Puma collabs are never short of iconic, but this time Rihanna has truly levelled up — and kicked a few goals while she’s at it. In this latest drop, Fenty and Puma are rewriting the rules, turning football staples into statement pieces bursting with joy and style. Who said football had to be dull? From the drill top and track pants to the Avanti LS and Cat Cleat Slide, each piece is crafted with luxe details and a refined, dusky palette, inviting you to play your way. Football has never looked this good, and we’re more than ready to hit the pitch.

Shop Fenty X Puma here.

Stone Island’s Latest Campaign Turns Medellín into a Runway

Stone Island’s AW 25/26 campaign accelerates in Medellín, Colombia and it’s nothing short of thrilling. Stunt drivers tear through the streets, turning motorcycling into a runway and giving the collection an edge no studio could match. Archival gems from Arco Maher’s collection mingle with the season’s new pieces while Isaac Lamb captures models who feel like they belong to the action, not just in front of it. It’s Stone Island showing how a brand can live, breathe and play in the real world. Take notes.

Crocs Get Cozy with Millie Bobby Brown in the Spotlight

Crocs has a new face – and it’s none other than Millie Bobby Brown. As we gear up for the release of Stranger Things’ final season this winter, our forever Eleven steps in as global ambassador for the brand’s all-new Cozy campaign, bringing her creative touch to every step. The spotlight falls on the Unfurgettable Clog – a plush, faux-fur twist on the classic silhouette that’s as playful as it is comfy. Can you feel the autumnal wind creeping in?

Shop the new collection here.

The JOG 100S™ Just Threw Out the Rulebook

Turns out even a heritage running shoe can have a wild streak. ASICS has taken its cult-favourite JOG 100S™ and dressed it for a night out, with patent shine, ruffle trims and polka dots where you’d least expect them. It still carries the DNA of the brand’s running archive, but now it’s whispering less about miles and more about making an entrance. In fresh white or moody black, they’re equal parts sport and statement. Griff, singer, songwriter, producer and now unofficial ASICS style ambassador, wears them through London like they were made for her rhythm.

Shop the new JOG 100S™ Sneakers featuring Griff here.

Words – Duda Albonico