In a monumental move, the trio of stars embody the spirit of brotherhood as the new global ambassadors for BOSS Bottled Beyond.
Bradley Cooper. Maluma. Vinicius Junior. What do these stars have in common, you ask? A signature fragrance, as it happens. The A Star is Born alumnus, the Latin music powerhouse and the Brazilian football icon have just been announced as the latest faces of BOSS’ iconic fragrance line — now welcoming its newest member: BOSS Bottled Beyond.
In a stellar move to court a younger, style-savvy audience, the global trio step into the spotlight for the upcoming campaign, launching this August. Together, they represent the core of the BOSS ethos: brotherhood – each trailblazing in their respective worlds of film, music and sport. Though they sit at the top of their game, what unites them is a commitment to constant evolution, and a genuine admiration for one another’s craft.
And that synergy comes to life in the fragrance itself. A study in duality, BOSS Bottled Beyond is a premium ginger-leather Eau de Parfum where contrast creates chemistry. A bold interplay of opposites, the scent pairs the energising bite of ginger — extracted via cutting-edge tech — with the deep, carnal elegance of leather. The result? A long-lasting, magnetic intensity. The ginger lends the scent its vibrant, invigorating edge, while the leather grounds it in raw sensuality.
Suffice to say, August can’t come soon enough.
