Woolmark Archives | Wonderland https://www.wonderlandmagazine.com/tag/woolmark/ Wonderland is an international, independently published magazine offering a unique perspective on the best new and established talent across all popular culture: fashion, film, music and art. Fri, 25 Aug 2017 14:47:37 +0000 en-GB hourly 1 https://wordpress.org/?v=6.3.1 Woolmark’s English Gentleman /2015/11/04/woolmarks-english-gentleman/ Wed, 04 Nov 2015 13:14:21 +0000 http://www.wonderlandmagazine.com/?p=58947 The boys are back in town. Nick Leary interprets Brit menswear style in The Woolmark Company’s “The English Gentleman” film.

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The boys are back in town. Nick Leary interprets Brit menswear style in The Woolmark Company’s “The English Gentleman” film.

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Woolmark Collections Unveiled /2015/10/01/public-school-m-patmos-woolmark-collections-unveiled/ Thu, 01 Oct 2015 11:13:48 +0000 http://www.wonderlandmagazine.com/?p=57890 We talk to Woolmark International Prize Winners, Public School and M. Patmos to learn about their design process and much more. Harvey Nichols launched two exclusive collections recently from the prestigious 2014/15 International Woolmark Prize winners Public School and M. Patmos. The competition, judged by Victoria Beckham, iconic designer Paul Smith, and esteemed fashion critic […]

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We talk to Woolmark International Prize Winners, Public School and M. Patmos to learn about their design process and much more.

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Harvey Nichols launched two exclusive collections recently from the prestigious 2014/15 International Woolmark Prize winners Public School and M. Patmos. The competition, judged by Victoria Beckham, iconic designer Paul Smith, and esteemed fashion critic Tim Blanks among others, gives winners financial sponsorship and the opportunity to design a wool-based collection to be stocked in world-class retailer Harvey Nichols.

Maxwell Osbourne and Dao-Yi Chow, the two New Yorkers behind super-hyped purveyors of downtown cool, Public School, took home the menswear prize – creating a collection which characteristically blends streetwear and sportswear to create pieces with a dark, futuristic note. Marcia Patmos’s eponymous brand, meanwhile, won the womenswear prize and created a travel-wardrobe collection that was chic but functional, making clothes that were full of unexpected and thoughtful details.

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Wonderland sat down for a transatlantic chat with the winners to find out a little more about the collections they created.

How did it feel to win the prize?

PS: It feels great. We think that was a really big achievement of ours.

MP: Oh it feels amazing, super exciting.

Do you design with a particular person in mind?

PS: For men we design with ourselves in mind. For women she’s an extension of ourselves.

MP: Yeah you know I always have a certain woman in mind. But for the project I thought it was good to have something a little more focused, with a little story behind it. So it was a woman who was an architect and she was going on site visits throughout the world to maybe five or six different cities or different climates. She was going to be having to go to all kinds of work and social events, and I wanted her to be able to just feel great out of one suitcase. So the whole collection is in one suitcase, and all these mutual pieces that just mix and match together and a whole of them turn inside out which makes them even more versatile.

Do you feel you have an aesthetic that’s especially close to home?

PS: If you’re referring to NY then yes. We derive our inspiration from the people on the street. You walk the line of making it or failing every single second. It keeps you on the edge.

MP: *Laughs* I think so. Yeah.

You’re getting into some iconic international stores now – do you think about commercial viability when designing?

PS: Of course you have to think about how to push the boundaries consistently but at the same delivering something that people can wear and want to wear. It’s a delicate balance.

MP: I do, yes, of course. Even though this collection was kind a conceptual in that way they’re definitely pieces that could be part of my normal collection and could always be worn all the time.

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Where did you begin to create your collection for Woolmark? What’s your creative process like can you talk to us a bit about that?

PS: We created a fictitious story about a lost civilization that depended on merino wool to survive. We designed a wardrobe for them that highlighted all the technical benefits of merino including moisture wicking and heat insulation and built a collection that would get them through all seasons.

MP: In my normal life, not just the Woolmark collection-life, all seasons are always overlapping and you’re always working on five different seasons at the same time, you’re always in production with one about to show another or just starting another so there’s never a clean finish of it in a way: especially because I have my own line that runs along with things from one season to the next. There’s usually a little bit of inspiration or something new or a colour palate that inspires each one. I definitely start to look at patterns ideas and I guess there are a few things that always happen at the same time. We start sketching and it’s a combination of the fabrics and deciding which things go with which and sometimes we look back at the things that we started that didn’t find their right home that we could resurrect or tweak or whatever.

What was your favourite part of making the collection and did you encounter any problems with it?

PS: Out favourite part was the development piece. Since we only had wool to work with we had to get creative in terms of finding new things to do with the wool, like boiling it, mixing different yarns together and needle punching. These were all new techniques for us. That was also the hardest part, testing everything and making sure it would withstand wear and tear as well as be production friendly.

MP: We didn’t have terrible problems but we had one or two because the collection is produced for such a small number of stores so there can be minimum order issues with certain things – we just had to deal with that a little bit. And some of the thing we used were very specialised so we had to do a lot of research to find all of these really interesting things that I had never seen before like merino wool elastic or this tulle fabric or whatever. So some of that was a bit of an issue and we had to get a few favours done!

So what was your favourite piece from the collection and why?

PS: Our favourite pieces were the compression leggings and pullover hood with circular knit patterns. When you think about wool you think big, chunky, heavy gauge sweaters. We wanted to turn that on its head and make something tight and close to the body.

MP: I love this white coat that’s our reversible travel coat – the one with the big blanket on it. It’s completely reversible inside and out so you get two coats in one. Up close it’s particularly beautiful as it’s completely hand finished and parts of it are leather trim. Basically its really easy to wear and chic.

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Words: Benji Walters

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Natural Selection /2014/09/09/natural-selection/ Tue, 09 Sep 2014 10:51:07 +0000 http://www.wonderlandmagazine.com/?p=36196 Cable knit, rib-knit, purl knit, woven and yarned, with the natural choice in higher demand than ever this winter, Woolmark are demonstrating the versatility of Merino   Holly wears black wool double breasted jacket and white cotton shirt both by Jaeger, black viscose bow tie by Asos.  Holly wears mustard wool jacket and skirt both by […]

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Cable knit, rib-knit, purl knit, woven and yarned, with the natural choice in higher demand than ever this winter, Woolmark are demonstrating the versatility of Merino

 

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Holly wears black wool double breasted jacket and white cotton shirt both by Jaeger, black viscose bow tie by Asos. 

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Holly wears mustard wool jacket and skirt both by Caroline Charles Grey and white patterned wool knit jumper by Jigsaw.

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Holly wears navy wool shetland fairisle jumper and navy and black wool tweed skirt both by Brora, white cotton shirt by Jaeger and mustard wool tights by Caroline Charles.
Elliot wears navy wool knit jumper by Jaeger and grey wool check trouser by Austin Reed.

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Holly wears black wool garland jumper by Teatum Jones.

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Holly wears cobalt wool shetland fair isle cardigan by Brora and white cotton shirt as before.

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Holly wears cobalt wool shetland fair isle cardigan by Brora and beige wool knitted jumper and trousers both by Christian Wijnants from Harvey Nichols and white cotton shirt as before. 

Photographer: Liam Warwick

Fashion Editor: Danielle Emerson

Video: Sharna Osborne

Hair: Teiji Utsumi

Make Up: Thom Walker using Chanel Le Lift Serum & AW14

Manicurist: Ami Streets at LMC Worldwide using Chanel AW14 & Body Excellence Hand Cream

Photography Assistance: Andre Titcombe & Roqelio Ramirez

Fashion Assistance: Georgina Thomas & Jess Radcliffe-Brown

Models: Holly Rose Emery at Next & Elliot Vulliod at SUPA.

 

Keep us with Woolmark on: Facebook, Twitter and at campaignforwool.org.

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“The English Gentleman is on Leave. Savile Row, St “ /2014/07/09/english-gentleman-leave-savile-row-st/ Wed, 09 Jul 2014 13:40:13 +0000 http://www.wonderlandmagazine.com/?p=33091 We test drive the new collection from Savile Row Collections and Woolmark to see what makes “cool wool” so damn cool It’s hard dressing for the weather. Nobody wants to hide their snazzy tee with an anorak, yet when it’s time to dust off our favourite duffel coat the heat won’t allow it. It can […]

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We test drive the new collection from Savile Row Collections and Woolmark to see what makes “cool wool” so damn cool

It’s hard dressing for the weather. Nobody wants to hide their snazzy tee with an anorak, yet when it’s time to dust off our favourite duffel coat the heat won’t allow it. It can be stressful living in this moderate climate. Don’t fret, Savile Row Collections and Woolmark have got your back this AW14.

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What are your clothes made of? Linen? Cotten? Nylon? Spandex?! Let us introduce you to “cool wool” – the only fabric you’ll be needing this season. The revered fabric is the star of the new advertising campaign, “Meet Me In Rio”. The clip is a partnership between Savile Row Collections and Woolmark: the English gentlemen is on leave during London Collections: Men to the warmer climate of Rio in search for his love. The fella is Ed Stoppard – but you don’t need his high cheekbones and debonair charm to rock these threads.

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Directed by Sean Thomas, the video is a line up of London’s finest. John Lobb, Anderson & Sheppard, Richard Anderson and Budd Shirtmakers all stepped up and offered their unique spins on “cool wool” – the revolutionary fabric that keeps you cool and crisp despite your surroundings. With these guys in tow, you’re sure to look the part come rain or shine.

Words: Christopher Maul

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Video: Woolmark’s Hot Date /2013/04/12/video-woolmarks-hot-date/ Fri, 12 Apr 2013 10:44:46 +0000 http://www.wonderlandmagazine.com/?p=17606 Date night? Put that little black dress away. If Woolmark have their say, you’d be wearing wool. From sponsoring labels to running its own award, the International Woolmark Prize, Woolmark is carrying the torch for one of the most versatile fabrics a designer can use in their arsenal. But given that Spring’s on its way, […]

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Date night? Put that little black dress away. If Woolmark have their say, you’d be wearing wool.

From sponsoring labels to running its own award, the International Woolmark Prize, Woolmark is carrying the torch for one of the most versatile fabrics a designer can use in their arsenal. But given that Spring’s on its way, you’d imagine that people might start packing away their winter woollies – not so, according to Woolmark.

For their latest video campaign, the brand sets out to show that wool’s actually one of the coolest materials you can wear, especially if you’re on a hot date. As anyone who’s pulled on a woolly fisherman’s sweater on a balmy summer evening can attest, it’s one of the most breathable textiles around. And given the temperamental nature of British weather, you’d be well advised to have something woolly handy.

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