We test drive the new collection from Savile Row Collections and Woolmark to see what makes “cool wool” so damn cool

It’s hard dressing for the weather. Nobody wants to hide their snazzy tee with an anorak, yet when it’s time to dust off our favourite duffel coat the heat won’t allow it. It can be stressful living in this moderate climate. Don’t fret, Savile Row Collections and Woolmark have got your back this AW14.

What are your clothes made of? Linen? Cotten? Nylon? Spandex?! Let us introduce you to “cool wool” – the only fabric you’ll be needing this season. The revered fabric is the star of the new advertising campaign, “Meet Me In Rio”. The clip is a partnership between Savile Row Collections and Woolmark: the English gentlemen is on leave during London Collections: Men to the warmer climate of Rio in search for his love. The fella is Ed Stoppard – but you don’t need his high cheekbones and debonair charm to rock these threads.

Directed by Sean Thomas, the video is a line up of London’s finest. John Lobb, Anderson & Sheppard, Richard Anderson and Budd Shirtmakers all stepped up and offered their unique spins on “cool wool” – the revolutionary fabric that keeps you cool and crisp despite your surroundings. With these guys in tow, you’re sure to look the part come rain or shine.

Words: Christopher Maul