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In collaboration with British band Swim Deep, Paul Smith has today released a video to launch his AW14 Pre-Collection. Directed by photographer and film-maker Harley Weir and styled by Man About Town’s Danny Reed, the fashion film sees the Birmingham indie quartet head on a gentle stroll through the collection. Encountering a few unexpected happenings along the way, Austin, Cavan, Higgs and Zach are seen casually knotting a tie, chewing a stick of gum or making friends with a white dove, before the pace breaks into a frenzied sprint, with the boys indie roots channeled throughout each look.

Soundtracked by ‘Francisco’ a track from from their debut album “Where the Heaven Are We”, the new season collection which features relaxed tailoring and a sun-soaked palette combined with opulent fabrics and exquisite details, takes inspiration from the iconic laid-back indie style of Jim Morrison, inspiring a comfortable combination of 21st century elegance and band-boy cool. The music note and flamingo motifs that featured prominently in the men’s catwalk collection appear emblazoned upon T-shirts and on shirting in the pre-collection, whilst pops of pink and bursts of sunset orange are reminiscent of neon motel lights during late nights touring, creating pieces perfect for transitioning into the winter months.

Additionally, Swim Deep drummer, Zach Robinson will also feature in the Paul Smith AW14 catwalk collection advertising campaign to be released later this month. For now watch the video for a taster of the collection which is available to buy from PaulSmith.co.uk and Paul Smith shops.

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Alongside Peace and JAWS, Swim Deep are one of the B-town boys preaching love and rock’n’roll happiness from Ozzy Osbourne’s hometown. For the Outspoken issue, we photographed the quartet for a very special champagne-fuelled karaoke session and asked them to sing the most gloriously, hand-on-heart personal anthem we could think of: R Kelly’s ‘I Believe I Can Fly’.

We think they did pretty well – do you? Other loud-and-proud musicians in our Outspoken issue include Swedish chanteuse Beatrice Eli, A&R favourite Rainy Milo and ex-New Young Pony Club keyboardist turned frontwoman Lou Hayter – and of course, Taylor Swift herself. Although we don’t know if she’s an R Kelly fan too.

Swim Deep’s debut album, Where The Heaven Are We, is due out on 29th July on Sony.

Film by Greg Barnes (clingfilms.tumblr.com)

Sound engineer: Douglas Fayers (www.dnaproductionsuk.com)
Fashion Editor: Natasha Wray
Photographer: Samuel John Butt
Styling assistance: Naomi Lewis and Katie Beardsley

Makeup: Teiji Utsumi
Makeup assistance: Nao Matsuo
Hair: Helena Lyons
Hair assistance: Scarlett Burton
Location: Rosina Studio

Thanks to: Jack Greenhalgh, Rosina Studios, Jessica Murray and Rupert Wilson-Copp.

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How would you describe your sound?

Feel good, sunshine music.

So how did you guys all meet?

Me [Austin] and Higgy met in Morrisons when we were working there stacking shelves. We started a band so we didn’t have to carry on and then we met Cavan on a dance floor and Zach outside a strip club in Walsall [West Midlands].

You’re one of a number of bands emerging from Birmingham submerged within this ambient, sun-kissed indie-pop vein – we’re thinking of Splashh and Peace currently. What is it with B-Town and this distinctive sound?

We’ve known Peace since school but we didn’t really set out to make a scene or anything – it just happened. I can only really speak for us but I think the sound comes from a kind of escapism. We love Birmingham, but we also want to get as far away from it as possible and the music is like a conduit for that.

How do the grungy undertones fit in amongst your sparkly sound?

We all love grunge music but we’re not in anyway depressed –that’s why we sound the way we do!

As musicians you seem pretty tight. Do you write the tracks together or does one person control your sound?

No one controls the sound. I tend to write the barebones of a song and then we all just flesh it out together.

You guys seem to be doing great already despite having your whole lives ahead of you. What does it feel like to be going from strength to strength at the beginning of your career?

Good! It’s like funny – real funny. Fun and funny. It doesn’t feel that different to jamming in Zach’s shed like we were doing a year ago, the only difference is we’re not starving now.

You’ve just finished touring with Spector alongside Splashh. What’s it been like touring with them both?

It’s been mental – actually insane. Every night has been crazy. It’s like the tour you dream about as a kid, and everything you imagine and dreamt would happen has happened.

Are live shows something that make you nervous or excited? How do you keep a lid on those emotions?

The best thing to do is not keep a lid on those emotions – if you keep a lid on it its bull-shit. Open that lid!

In what way can we expect to see your sound progress?

You can expect a few more guitar solos coming in. Maybe it’ll get worse, maybe the better our lives get the less motivated we’ll be to make great music. Who knows…

Sounds interesting! So what do you hope to achieve in 2013?

Our album is coming out in 2013 so we just want to influence music massively.

Swim Deep play XOYO, London on 26th February 2013. facebook.com/swimdeep

Words: Angus Griffin

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