Paul Smith collaborates with British band Swim Deep on a video to celebrate the launch of his AW14 Pre-Collection
In collaboration with British band Swim Deep, Paul Smith has today released a video to launch his AW14 Pre-Collection. Directed by photographer and film-maker Harley Weir and styled by Man About Town’s Danny Reed, the fashion film sees the Birmingham indie quartet head on a gentle stroll through the collection. Encountering a few unexpected happenings along the way, Austin, Cavan, Higgs and Zach are seen casually knotting a tie, chewing a stick of gum or making friends with a white dove, before the pace breaks into a frenzied sprint, with the boys indie roots channeled throughout each look.
Soundtracked by ‘Francisco’ a track from from their debut album “Where the Heaven Are We”, the new season collection which features relaxed tailoring and a sun-soaked palette combined with opulent fabrics and exquisite details, takes inspiration from the iconic laid-back indie style of Jim Morrison, inspiring a comfortable combination of 21st century elegance and band-boy cool. The music note and flamingo motifs that featured prominently in the men’s catwalk collection appear emblazoned upon T-shirts and on shirting in the pre-collection, whilst pops of pink and bursts of sunset orange are reminiscent of neon motel lights during late nights touring, creating pieces perfect for transitioning into the winter months.
Additionally, Swim Deep drummer, Zach Robinson will also feature in the Paul Smith AW14 catwalk collection advertising campaign to be released later this month. For now watch the video for a taster of the collection which is available to buy from PaulSmith.co.uk and Paul Smith shops.