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McQ know a thing or two about an innovative collaboration, and the brand’s irreverent, rebellious nature never fails to make campaigns, presentations and collections that are thoroughly on point yet full of surprises. From their Nan Goldin shot SS16 campaign to Harley Weir’s AW15 McQ campaign posters defaced by Belgian artist Ermias Kifleyesus and displayed in the Spitalfields McQ flagship’s basement-cum-art-gallery space, McQ have become known for working with some of the most exciting creatives around.

Today, McQ are presenting their AW16 collection in a digital presentation documented by Caroline Sodergen, making it readily available for all to see online (we did say they were innovative, how very 2016 of them!). Not only do you get to see the full collection online right now, McQ are making the AW16 experience 360 with a series of character studies by Jack Davison, short films by Wonder-fave Sharna Osborne and the full collection looks shot by Brianna Capozzi.

WOMEN’S AW16

In true McQueenian style, McQ’s AW16 collection draws inspiration from rebellious youth. This season this means the rebellious club kids inhabiting the dance and strip clubs of late 1970s and 80s Shinjuku, Tokyo. It is, naturally, a collection of contrasts – think sweet meets sadistic; black leather meets traditional Japanese Kimono floral print. There’s black leather capes, rompers and flashback bat-wing silhouettes – a nod to fetishism.

It’s not all so far away from home though, the brand have nodded back to their Scottish heritage, updating the kilt into trousers and making us all fall in love with cardigan knits all over again. Sitting comfortably in the space they’ve always ruled McQ remains the wilder, hedonistic little sibling of McQueen, playing on it’s youthfulness with sweeter-than-sugar pure white Mary-Janes for footwear along with the eternal staple of the rebellious teen: Creepers.

MEN’S AW16

Still in a nostalgic mood, menswear peered back at the brand’s ancestral history too. Taking on Fair Isle knits for AW16. None of this so-subtle-you-don’t-even-notice fuss either, full blown head to toe clashing colours were spattered all over the turtlenecks and trousers. Kilts got a look in too in the form of long, ballooning culottes. Nan Goldin’s SS16 campaign for McQ portrayed clubbing creatures in their underworld, although AW16 has a more stay-at-home vibe, the kids are still itching to go out. Thigh high lace up boots, leather pants and matching gilets are perfect Soho Saturday night attire. You might be cosy at home in the week but McQ are ready to dress you for the weekend. “The McQ man lives two lives” the collection notes state, one is the grown up, the realist, the sensible one. The other life is his adolescent side that never grew up. Peter Pan in patent leather, what a sight to behold

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Making moves towards the up-and-coming, French Connection call upon Rejjie Snow and India Salvor Menuez. An unlikely pairing, perhaps, an Irish rapper and an artist from New York, but they come together in their own quotes, a central focus of the campaign. Scribbled onto the images by Harley Weir are their own inscriptions on what makes them the talent they are today. Rejjie Snow endearingly states, “I am my family” while India Salvor Menuez is an inspiration to inspire us all, ladies, “I am woman – by nature and by choice”.

As for the clothes? Menuez ups the glam factor in sequinned gowns and frayed mini-dresses, along with some killer heeled boots. While Snow kicks back in houndstooth knits and some blue tailoring we might be snatching from the men’s section of stores.

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In collaboration with British band Swim Deep, Paul Smith has today released a video to launch his AW14 Pre-Collection. Directed by photographer and film-maker Harley Weir and styled by Man About Town’s Danny Reed, the fashion film sees the Birmingham indie quartet head on a gentle stroll through the collection. Encountering a few unexpected happenings along the way, Austin, Cavan, Higgs and Zach are seen casually knotting a tie, chewing a stick of gum or making friends with a white dove, before the pace breaks into a frenzied sprint, with the boys indie roots channeled throughout each look.

Soundtracked by ‘Francisco’ a track from from their debut album “Where the Heaven Are We”, the new season collection which features relaxed tailoring and a sun-soaked palette combined with opulent fabrics and exquisite details, takes inspiration from the iconic laid-back indie style of Jim Morrison, inspiring a comfortable combination of 21st century elegance and band-boy cool. The music note and flamingo motifs that featured prominently in the men’s catwalk collection appear emblazoned upon T-shirts and on shirting in the pre-collection, whilst pops of pink and bursts of sunset orange are reminiscent of neon motel lights during late nights touring, creating pieces perfect for transitioning into the winter months.

Additionally, Swim Deep drummer, Zach Robinson will also feature in the Paul Smith AW14 catwalk collection advertising campaign to be released later this month. For now watch the video for a taster of the collection which is available to buy from PaulSmith.co.uk and Paul Smith shops.

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After a successful menswear collaboration with Joseph Turvery, River Island have teamed up with another of Britain’s youngest and finest design talents, Katie Eary. The River Island Design Forum focuses on collaboration with some of London’s brightest designers, and at the British Fashion Council’s 7th Fashion Film Festival (sponsored by River Island) Katie Eary launched her womenswear collection for the brand.

The accompanying fashion film is directed by Kinga Burza, who’s worked on music videos for the likes of Ellie Goulding and Katy Perry in the past, and now designer Katie Eary. The creative pair together created a truly awesome and inspiring short film.

The film was inspired by the illuminate and dreamy photography of Rinko Kawauchi and Harley Weir, following the relationship between and Artist and their muse; the latter dressed solely in Katie Eary for River Island and played by model, Enikő Mihalik. Katie hooked up with close friend Kanye West for the soundtrack; ‘Blood on the Leaves’ from his recent album Yeezus. Check out the film below.

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