Wonderland.

McQ change it up for AW15

Is that a new logo we see? With their AW15 campaign shot by Harley Weir, McQ announce a new brand identity.

For AW15 McQ present a campaign starring Alexandra Elizabeth Ljadov and Tobias Lundh, shot by Harley Weir and styled by Jodie Barnes. Featuring classic McQ tailoring, youthful models, a flash of bare flesh and a air of rebellion – it bares great similarity to previous campaigns. The difference, however, lies in the logo. Smattered boldly across the campaign imagery, the new motif uses a redaction-style black out technique to leave only the “McQ” visible, in keeping with the irreverent attitude at the core of the house of Alexander McQueen.

McQ change it up for AW15

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