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Men’s Fashion Week in Paris saw the formal launch of the SS15 Camper campaign, with fancy and futuristic video installations, it all kicked off with the brand’s first campaign film. Each character embodies the shoe they’re matched alongside with in the double spread series. With shocks of triangular tangerine hair, iridescent glitter make up and bubble gum all making an appearance, we’re itching to see the designs.

The attention to detail is seriously impressive, showing how your shoes can truly translate your whole sense of style. All of the models were cast from the streets of London and the modern theme continues in their representation as video-game avatars, another, if slightly less obvious, concentration of your key fashion choices.

Words: Lily Walker

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“Cinematic Lifestyle was inspired by a dream that might have happened post a Guinness or two,” the brothers say. “The video had to feel old school and the streets of Paris brought it all together. It was as simple as that.”

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When did your interest in fashion begin?

My parents both worked in manufacturing of cycling-wear so I grew up next to seamstresses, fabrics, and pattern cutters. However, maybe because it was around me all the time and I was just a boy around 6 or 7, I never realized how extraordinary the factory was. Instead I was playing with the wooden rolls that fabric used to wrap around and pretend they were swords with other boys from the factory. It was only when I was in university studying commerce that I realized how much I wanted to work in the creative industry.

You were born in Canada but came to Central Saint Martins – what were your impressions of London?

I always felt like London was the cool place to visit. It was where sophisticated royalties meshed with safety-pin adorned punks. But when I moved here, I realized that before I see any punks or royalties, I had to survive in London first. The rhythm of London was definitely a lot faster than Vancouver, where I grew up.

What did your first ever design sketch look like?

Cringe! I have it stored somewhere but I dare not look.

Who would be your ideal client?

Women who appreciate the craftsmanship behind their clothes.

Do you have any unusual influences or inspirations?

I like going to the most unusual toys, hobby / craft stores for inspiration. B&Q, Hamley's, Forbidden Planet are all places that I frequent.

What are your design signatures?

A focus on texture, clean shapes and a touch of sportswear inspiration.

You've gone from graduating from Central Saint Martins in 2011 to being the toast of Berlin Fashion Week – how does it feel to have such a sudden rise?

It feels amazing. On one hand there is a great joy to feel so welcomed by the industry. On the other hand, I have to remember that I still need to find a way to support myself after all this. It’s made me realize it is possible to do what I love as a career but at the same time it has also taught me that I have a lot to prepare for.

You won Chloé inaugural design prize – what does the award mean to you?

It was my first time focusing completely on a brand and thinking about the Chloé woman as oppose to the unlimited creative freedom I was accustomed to. So it meant a lot to me that I won, because it not only indicated to myself but to the industry my adaptability.

Your SS13 collection at Berlin featured the amazing 'pen nib' dress – how did you create that?

I worked with a creative technologist, John Nussey. We worked together when I was still at uni. In particular, a Louis Vuitton project where we created a laser cut monogram lining that lights up when the user opens her bag so she can find her keys. From there, I wanted to create something mechanical with these gold nibs so I approached John. It was great because we were able to combine our knowledge between electronics and clothesmaking.

What does the rest of 2012 hold in store for you?

I will be participating in Camper's sponsored shoe workshop in Majorca this July. And then I will be going to Milan during fashion week for the Milan White Young Talent showroom. And finally I will be going to Athens to present my latest collection at 4FashionShake event in November.

www.steventai.co.uk

Words: Zing Tsjeng

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I have to say the last few weeks have been pretty hectic, my eyelids keep wobbling begging me let them sleep. But as they say, the show must go on and last weekend I found myself bang in the middle of Latitude, with my eyes wide open. I’d describe it as the more whimsical, well-read & clever sister in the festival family tree. I walked the tightrope of artsy bliss and delirium (plus some coherent presentation for Sky Arts and hosting a Q&A with cast of “Misfits” in the Bafta tent). The lake, the woods, the poetry, the theatre. Do you surrender? Course I do..

Afternoon tea was served with some woodland nymph’s!

Loved The Cribs set on the Saturday afternoon. Both anarchic & tongue in cheek. Was good to see a set that packed a punch of pink punk.

I’m good friends with Ryan & his girlfriend. They have a pet rabbit called Fluffy. We joke that Fluffy has the most extreme of altar egos. Fluffy is wild & probably picked the wig. Was also glad to see that my pink hues complimented Ryan’s new tresses.

This is the Sky Arts studio where they were filiming the bulk of the coverage presented by Zoe Ball and Shaun Keaveney. It perfectly captured the festival, often studios and sets make me cringe but not this one..

I gave Kate Tempest the brief of ‘pensive’ for this snap. She was just about to wax lyrical live on telly. So ‘pensive’ seemed apropiate.

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In the eve, I filmed a tour of a ‘Winter’s ball’ & this was the setting, right in the forest. Latitude is unique in how much attention to visual detail goes into the secret and theatrical performance areas. That, you don’t get anywhere else.

Some astonishing contemporary dance in the middle of the night. Another example of what makes Latitude so spontaneous.

Brigitte Aprodite practicing before her poetry tent extravaganza in that dressing room, I mean camper, of hers.

And an insight into my friend Bri’s (granny rather than trendy) camper squished with a weekend’s worth of treasure.

This tee made me smile.

On the Sunday I was honoured to be asked by BAFTA to interview the cast of E4’s “Misfits” – they are an almighty cracking bunch of individuals – who created a lot of excitement with people responding to them like they were a band! Here we are sipping emergency berrocca in wine glasses before the Q&A.

In truth, I was bricking it to interview them live onstage in front of a jammed tent full of over six hundred people, but it was fun! Oh and check this lovely one – Joey [Joseph Gilgun] or Woody (as most know him) from ‘This is England’ who is new to the group & will be in series 3 of Misfits and plays the part of Rudy.

Until next time!

Words and photography: Gemma Cairney

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