Shoe kings Camper are celebrating their hometown of Mallorca with a multimedia campaign this season. Featuring 11 selfie stick wielding characters each with a corresponding shoe from Creative Director Romain Kremer’s collection, the interactive campaign allows you to explore three of the island’s areas from Camper’s unique perspective: Deia (where you’ll find those with an artistic, off-kilter temperament), the UFO-ridden Es Trenc, and the fictional party spot Arelluf are all waiting to be discovered on Camper’s fantastical map of Mallorca.

If that all sounds a bit weird and/or confusing, then jump into the campaign to find out more. Whatever you do, just don’t use it as a real map…