Wonderland

BEYONCé WORE THEM FIRST, NOW IT’S YOUR TURN

Today, George Oxby and Angus Cockram – the brains behind AGRO Studio – crack open the next chapter of their world. After years of conjuring one-off couture fever dreams for some of your favourite stars, the duo are officially stepping into ready-to-wear with Prophet, their LFW debut. And Wonderland got the scoop on what’s about to go down.

Beyoncé and Blue Ivy have them on speed dial. Lady Gaga, Robbie Williams, RAYE, and JADE, too. Now, you’ll be able to join their universe as well. Since graduating from London College of Fashion, designers George Oxby and Angus Cockram have been carving out a lane of their own with AGRO Studio – collaborating with celebrated stylists to create bespoke, statement looks for some of music and TV’s biggest names. But now, they’re ready to share the magic.

At 3PM today in Shoreditch, AGRO Studio unveils their first ready-to-wear collection at London Fashion Week, titled Prophet. Translation: you no longer need a Grammy to wear them. “This is a natural evolution for us,” they tell Wonderland. “We built our reputation on one-off, high-impact pieces for artists and performers – an unconventional way to start a brand – but now we’re opening that energy to a wider audience. It’s about flexing new creative muscles and connecting with people who respect fashion as an art form.”

Prophet takes its cues from tarot cards, the Joker, and the contradictions of the modern age, exploring “the tension between certainty and confusion”. Couture ball gowns (a house signature) collide with British school shirting. Leather is spliced with tulle. Shearling cosies up next to corsetry, while hand-beading dances across pieces that still feel tough enough for the street. It’s romantic and rebellious, London’s past and future, AGRO Studio through and through.

Days before their London Fashion Week debut, the designers welcomed us into their universe to have a peek at what this new chapter is all about. Join us in the studio with AGRO Studio, and read the full interview below…

Tell us a little about the brand’s new chapter – what does it mean to you to move from bespoke dressing to a more public-facing approach?

This is a natural evolution for us. We built our reputation on one-off, high-impact pieces for artists and performers, an unconventional way to start a brand, but now we’re opening that energy to a wider audience. It’s about flexing new creative muscles and connecting with people who respect fashion as an art form.

How important does being part of London Fashion Week feel to you? And how does the city shape your craft and your connections?

Being part of LFW is both a milestone and a statement; it solidifies who we are as a brand. We love London because it’s the world’s carousel: endless cultures, countless languages, and ideas colliding on every street. Getting lost in that mix constantly feeds our creativity, and showing on the LFW schedule feels like stepping right into that dialogue.

Walk us through the collection – where did you begin when working on this new body of work?

We started with tension and contrast: historical silhouettes clashing with streetwear engineering, delicate surfaces set against tough tailoring. It’s a culmination of all the skills we’ve honed across past projects, distilled into one vision. The process was about editing those collisions into something sharp, modern, and unmistakably ours.

How does it differ, from a subject matter perspective, when creating for a specific talent versus a wider audience?

Designing for a single performer is about embodying their story in a specific moment; it’s an intimate, one-to-one collaboration. Building a runway collection is different: it’s the two of us trying to fuse our perspectives into one shared vision. That process can be harder and more personal, with plenty of honest back-and-forth, but it’s also energising. It defines this new era for us, where the same level of detail and drama has to work for many lives and move far beyond a single stage.