Coca-Cola® Creations’ new product “Dreamworld” has hit shelves – a limited edition variation on the classic carbonated drink, with a twist. What does “Dreamworld” taste like, you might ask? Well, that’s precisely what the iconic brand wants to find out, and it’s the customers trying the limited-edition beverage they’re looking to for answers.

If tastebuds alone aren’t enough to give an impression of “Dreamworld”, customers will also be able to fully immerse themselves in the phantasmagorical realm by escaping to an alternative virtual dimension in the Coca-Cola® Creations hub, via a QR code on the side of their can or bottle. Featuring a collaboration with DRESSX, the biggest digital fashion platform in the world, customers can access a digital wearable fashion collection for the metaverse, with a new ensemble to try on virtually and share with friends, every day. A team-up with mega-festival Tomorrowland also provides a full, 3D virtual AR music experience, helmed by an avatar DJ spinning blissed-out tracks of the calibre you would expect in “Dreamworld”.

There are endless possibilities in “Dreamworld”, including Snapchat lenses and backdrops. Pick up a can of whilst stocks last, in major retailers.

And if you can’t wait to enter “Dreamworld”, head to the Coca-Cola® Creations hub to enter the virtual realm right now.