Providing hip-swaying energy and care-free vibes in abundance, Outcast Music present their first official music video for the summery single, “Miss You”, featuring Carla Prata, Tay War and Ycee. Opening with the artists hard at work, a swinging Afrobeat pulls into focus, ebbing them away from their tasks and luring them into a hypnotic choreography routine where they allow themselves to submit to the swelling soundscape. Light and airy in tone yet deep and velvety at its underbelly, “Miss You” is the kind of track that tickles every sensation — a feeling akin to that of falling in love, something which the visual shows effortlessly with the sparks that fly between its featuring figures.
Speaking on the effort, the Outcast Music team explain, “This record was created to push the boundaries on feel-good music. We knew we had something special and couldn’t wait for the world to hear it”. On the visual, the Director adds, “It was a pleasure to get a chance to work on this project, my first time directing a video and getting to work with people who are as passionate about music as I am. The creative process we will be showing more of (via youtube) this as I believe it is important to continue to show the journey to hopefully inspire someone out there to bring that vision to life!”
Outcast Music, a record and artist management label with raw, authentic sounds at its helm, are dominating the industry with its no-gimmick approach to artist discovery and marketing. Balancing alternative sounds and hip-hop, the label innovates the music sphere by prioritising quality and community over commercialism and profit. Building trust with artists and listeners alike, Outcast Music keeps us all well and truly hooked on their sound — and leaves us high in anticipation for their imminent album drop.
To watch the music video now, head below…