Wonderland.

IRIS VAN HERPEN × MAGNUM

The luxury Dutch designer talks us through her creative process in an exclusive BTS video, in partnership with Magnum.

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MAGNUM

We’ve learnt about the dress, we’ve caught glimpses of it being worn down the runway, and now, Iris Van Herpen’s collaborative effort with Magnum is brought to life in a spellbinding visual — where Iris takes us through the meticulous journey in which the dress was created. Now, when we first heard of the dress – the first ever haute couture creation to be constructed entirely from cocoa bean tusks – it was difficult to put the concept into visuals. Yet just a few seconds into the BTS video shows the beans crushed, compressed and processed by innovative technology — resulting in 3D-printed accents and formations that blend together to exude the luxury elegance of couture.

Talking us through her creative process, Iris Van Herpen gives us an exclusive look into the mind of a world-class designer — where no idea is too much and limits do not exist.

To watch the video now, head below…

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IRIS VAN HERPEN × MAGNUM

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