Wonderland.

ADIDAS × GUCCI POP-UP STORES

The labels collaborate to create a retro sportswear collection, showcased at a new series of pop-up stores.

Good fashion should be more than just worn — it should be experienced. Understanding this concept, Gucci invites customers to join them for a truly immersive experience with their brand new series of Gucci pop-up stores. Showcasing their retro-inspired collaboration with Adidas, the pop-up emanates a cosy yet couture feel — incorporating the iconic leaf emblem of the sports brand with a jewel-toned wallpaper hacked straight from the 70s.

With the intention to unite customers of high fashion and streetwear, the pop-ups engage people from all over the world — an encapsulation of Gucci’s experimental and unconventional approach to the art of luxury fashion.

This attitude is sensed through every thread of the new collection, which marries the comfort and edge of streetwear with the coveted status of the Gucci branding. Creating a spectrum of overcoats, playsuits, polos and co-ords that translate from streetwear to going-out outfits, both Gucci and Adidas cater to every individual — proving once again both brands’ commitment to leveraging the accessibility of high fashion.

To explore the full collection and for more information on the pop-up stores, head to gucci.com.

ADIDAS × GUCCI POP-UP STORES

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