Wonderland.

ADIDAS × GUCCI

The iconic brands mix their timeless logos to create a capsule that champions creativity, comfort and timelessness.

Arguably the owners of the most iconic emblems in fashion history, adidas and Gucci have joined forces to create a collection where playfulness is encouraged, activity is inspired and reinvention is vital. Merging casual codes with contemporary timelessness, the capsule plucks the most iconic silhouettes of Gucci’s lineage, deconstructing them into comfort-first sports styles that are homogenous with the adidas brand.

Expanding on the sartorial streetwear creations that debuted on the runway, the collection shatters the expectations of everyday sportswear — from innovative cuts on trousers and skirts to bold bowling shirts and stretchy jumpsuits. Amongst the capsule, the adidas trefoil and iconic triple stripes mix with the interlocking Gucci logo, horsebit and GG monogrammed canvas — pasted across a dynamic ready-to-wear wardrobe and range of accessories.

Photographed by Carlijn Jacobs, the collection is captured in front of intrepid jewel-toned backdrops. Yet despite the daring colour scheme, the pieces continue to pull focus — from the retro-inspired patterns to the future-friendly materials to the striking shapes created from flared trousers, balloon-like skirts and relaxed t-shirts.

Building their own hybridized territory between casual wear and high fashion dress codes, Gucci and adidas shatter the boundaries of their signature styles, sweeping into a new design that caters for and compliments all.

To explore the full collection, head to gucci.com now.

Creative Director
Alessandro Michele
Art Director
Christopher Simmonds
Photographer
Carlijn Jacobs
ADIDAS × GUCCI

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