Wonderland.

GUCCI LOVE PARADE

Gucci and Macaulay Culkin pay tribute to the glitz, glamour and joys of Hollywood in its latest show.

Gucci Love Parade green gown
Gucci Love Parade green gown

Now, while many brands are beloved by celebrities and the Hollywood elite, none have more of a connection to the glittering hills than Gucci. Synonymous for dressing our favourite stars in the most extravagant, hype-worthy outfits, the Italian house has situated itself as the most loved by the industry. And now, in a bid to celebrate its relationship with Hollywood, the house unveils the Gucci Love Parade.

Taking to the infamous Hollywood Walk of Fame, creative director Alessandro Michele looked to the legacy of his mother, who once worked as a film production assistant, in a bid to inject his newest collection with not-so-subtle references to the aesthetics made infamous by the likes of Hollywood’s darling, Marilyn Monroe. With not a single feathered hem or glittering sequin spared, the collection was everything you would expect from one of its kind. Featuring sheer red carpet-ready gowns, satin slips and playful printed shirts paired with boxy pants, the collection stood as the perfect embodiment of old-school glamour – one that made all the more explosive whilst it was paraded around under the blaring and neon-infused lights of the infamous Boulevard.

Gucci LOVE PARADE Phoebe
Gucci Love Parade Macaulay Culkin
Gucci LOVE PARADE Phoebe
Gucci Love Parade Macaulay Culkin

And, while the clothes and location were enough to peg the show as the most awe-invoking of the season, that is not where the internet-breaking nature of the night’s nature ended. From the house spotlighting plus-sized models on the runway for the first time to looking to the likes of Macaulay Culkin and Phoebe Bridgers to show off some of their most irresistible outfits, the show became all the more memorable. Gucci, your casting director definitely deserves a raise.

Head below to watch the Gucci Love Parade…

Gucci LOVE PARADE pink gown
Gucci Love Parade suit
i Love Parade pink satin sli
Gucci LOVE PARADE pink gown
Gucci Love Parade suit
i Love Parade pink satin sli
Gucci LOVE PARADE pink mini dress
Gucci Love Parade nude dress
Gucci LOVE PARADE pink mini dress
Gucci Love Parade nude dress