By now, the domination of NFTs in the creative industry is evident. And, the latest name to join the hype? Bulgari unveils its Milan-based Serpenti Metamorphosis installation as it joins fellow industry players in embracing the world of digital data.

An immersive event that hopes to celebrate the forever-evolving yet forever-iconic snake motif synonymous with the luxury jewellery brand, the Serpenti Metamorphosis exhibit transported and delighted visitors with an array of 3D sculptures comprised of an overwhelming 360 million natural images. And, while the display was awe-invoking at its core, its status as the first large scale luxury immersive AI driven NFT arts piece, which will be auctioned off as an NFT later, the affair became all the more impressive.

“Serpenti Metamorphosis will become an exclusive and unique artwork in the digital world thanks to the NFT Non-Fungible Token technology that uses the potential of blockchain to make a work of art truly exclusive and inimitable within the digital universe,” explains Bulgari’s CEO, Jean-Christophe Babin. “This project is therefore the perfect example of how Bulgari is able to achieve a real metamorphosis of the luxury experience becoming more emotionally immersive than ever through the use of new technologies.”

And, the only thing that could make the event even more spectacular? An exclusive party at Terrazza Duomo 21, attended by the likes of Iris Law ensured that glamour prevailed.

To discover more, head to bulgari.com.