It is official! We are currently living in the age of celebrity makeup lines. From Rihanna’s domination of the beat game to Ariana Grande’s latest foray into the industry with r.e.m beauty, all of our favourite celebs have turned to the wonderful world of makeup in a bid to offer a slice of their heavenly aesthetics and coveted beauty routines to their fans. And, the latest star to do this? The queen of Planet Her herself, Doja Cat.
Joining forces with the celebrated makeup brand BH Cosmetics, the artist has looked to unveil a line of beauty products as wildly exciting and vibrant as her musical cuts. Drawing inspiration from the great outdoors, Doja has lent her boundless creativity and awe-invoking style to the ultimate beauty range, including an array of shimmering eyeshadows and electrically-charged highlighters, synonymous with Doja’s infamous beauty looks.
“Doja Cat is a true creative genius and we were honoured to work alongside her to launch this special collection,” explains CEO of BH Cosmetics, Yannis Rodocanachi. “She really is a ‘Badass with Heart’ – our brand manifesto at BH – and it was such a pleasure to embark on this epic adventure to make these concepts a reality. I’m so excited for everyone to experience this incredible project. This was a truly authentic collaboration from start to finish.”
To explore the collection, head to bhcosmetics.com.