Canadian brand and outerwear giants Moose Knuckles call on David LaChapelle to shoot its FW21 campaign featuring Emily Ratajkowski, Pete Davidson and Adwoa Aboah. Styled by Kyle Luu, the three models are taken to a surrealist frozen cityscape mirroring the unforgiving conditions of Canadian winters with ice waves and motorcycles thrown in for good measure.
Moose Knuckles prides itself on fun-filled practicality without sacrificing aesthetic and personality. “Utility has a different definition at Moose Knuckles,” says Brody Baker, the brand’s Creative Director. “We know our audience. They like to have fun, to have a good time, to create.” With the campaign successfully emulating the humour Moose Knuckles like to convey, “David’s world was the perfect fit.”
The campaign, launching on 20th September, showcases key pieces from the FW21 collection, including the Comptoir Puffer and Tracadie Jacket, worn by Emily Ratajkowski, the Oar River Jacket and Naufrage Jacket on Pete Davidson and the Gataga Puffer and Afton Vest as seen on Adwoa Aboah, all now available to purchase online, in stores and luxury retailers worldwide.
To discover more, head to mooseknucklescanada.com.