When it comes to branding, it is fair to say that the balance of in-your-face and chic is hard to find. One brand showing the rest of the world how it’s done is Alexander McQueen, as the house unveils its new McQueen Graffiti collection.
Pulling the sumptuous designs that fill out its SS21 and Pre-AW21 displays, McQueen ensures that its undeniable avant-garde aesthetic bleeds into the new collection as ballooned sleeves and pleated skirts reign supreme. But, in a bid to elevate its previously classic pieces, the brand has set its sights on a new graphic. Undeniably bold yet masterfully designed, the house’s new branding features the imperfect edges and grungey flair synonymous with the graffiti art form, meaning that the once-elegant collection now features an injection of streetwear sensibilities.