Probably one of the most exciting budding relationships to be born out of 2021 is that of Louis Vuitton and BTS. So, who better for Virgil Abloh to look to for the reveal of his spin-off AW21 collection than the global pop sensations and newly appointed Louis Vuitton ambassadors?
Set against a towering display of industrial scaffolding in the heart of Seoul, the show was a steel dreamland where the fantasies of hypebeasts and fangirls alike blossomed into a reality. The mega boyband could be seen sporting suave jackets and motif-adorned cases from the original collection revealed in January 2021 in the Jeon Go-woon-directed video as the increasingly relevant themes of movement, space and connectivity prevailed. Subtly injected messaging could be found in the model’s and band’s meticulously planned delivery, making the show all the more powerful.