By now, most of the world is well versed in the intricacies of NFTs – well, sort of. The seemingly illusive yet rapidly evolving world of the Non-Fungible Token has been dominating the creative industry for a hot minute as artists and celebrities alike have been embracing the futuristic method of producing and investing in work. Now, in a pioneering move, iconic footwear brand Buffalo London is introducing NFTs to the world of shoes with the help of digital fashion house The Fabricant as they continue on with their digital sneaker collaboration.
Standing as the second release from their partnership, the pair are furthering the work they did with the drop of their completely digital sneaker in January by unveiling their new customisable and multi-layered computerised shoe. Available to invest in through Async Art by using the cryptocurrency Ethereum, the latest accessory symbolises the notion of rebirth as the 5 separate layers can be purchased and adapted to the owner’s taste which will culminate in an artistically eclectic sneaker. Infused with the contrasting dark and light colours of 20s and 50s female surrealist artists, symbolism is rife as the NFT also sees imagery of snakes and water nodding to the notions of birth and spirituality, meaning that cryptocurrency gets a beautifully deep and fashionable makeover. And, in a bid to ensure the public can bask in the wonders of this latest development in the world of NFTs, a public QR code will allow you to try on the shoe digitally.
“For Buffalo, NFTs are a great possibility to create and distribute our footwear in an innovative way, as they can be collected and traded as a form of visual cryptocurrency. Together with The Fabricant, we decided to be part of a redefinition of what self-expression through fashion in the digital world can look like in the future,” explains the head of marketing at Buffalo London, Arne Züll.
Discover more at buffalo-boots.com ahead of the sneaker’s release on June 10th.