If case you haven’t noticed, the trainer industry has had an incredible past 12 months with sold-out drops and some iconic collaborations. With the industry constantly evolving with resellers getting involved and celebs dropping new collabs, it makes sense that London-hailed rapper Fredo would launch his multi-million-pound partnership with sneaker specialist and retailer, Kick Game.
With a plethora of hits under his belt such as the chart-topping hit “Funky Friday” and the smooth sailing “Ready” record with Summer Walker, it’s clear that the rapper has dominated the music game and is ready to conquer another industry. The groundbreaking partnership comes as the store celebrates having a 600% growth in the past year alone just in online sales, and a turnover from just £2 million to £15 million in the space of a year.
Speaking on the collaboration, Robert Franks, the Co-Founder of Kick Game said, “Kick Game’s revenue over the last 12 months has grown from £2million to £15million placing us as potentially one of the fastest-growing companies in our sector. This investment is ground-breaking for a business of our kind – the fan-base overlaps and it made complete sense to partner with Fredo.”
With the brand recently opening its first store in the Midlands and collaborating with Jourdan Dunn and Eva Apio for International Women’s Day, it’s clear that the specialists are taking things to new heights, and with Fredo involved it’s only going to get bigger. Chatting to us virtually on the new partnership and venture, Fredo serves up an insight into why he’s making the jump from music to fashion, what we can expect from the partnership and his favourite sneakers.
Check out the interview below…