Hype. is a brand synonymous with the effortlessly cool and vibrant aesthetics of streetwear. Since its beginnings in 2012, the company has been supplying a generation of sneakerheads and fashion fanatics with adaptable clothing, tailored towards the biggest trends of our time. Returning with a new drop, Hype. take us on a journey through their style evolution with the unveiling of their Women’s SS21 collection.

Drawing on the brand’s evolution over the years and a creative changing of gears, the collection is an ode to the young women of our time as it aims to empower wearers to express themselves through fashion. Laced with vibrant animal and floral prints, the collection boasts an array of timeless silhouettes – including the new Hype mini dress, jumpsuits and two-pieces. An elevation of these classic styles comes in the form of ruffles and ballooned sleeves, ensuring that the brand’ss notoriously loud sense of style shines through in each piece. Perfect for any occasion, the collection holds a focus on practicality and style as each design embodies a day-to-night feel.

With the looks now available to shop, Hype. could not have dropped this collection at a better time. With a re-entering into society well underway, we are all in search of those staple additions to our summer wardrobes, and this is exactly what the brand has provided.

Shop the Hype. Women’s SS21 collection at www.justhype.com now.