Wonderland.

FENDIFRENESIA

Fendi and perfume house Maison Francis Kurkdjian have teamed up for the FENDIFRENESIA Scented Baguette.

FENDIFRENESIA Scented Women's and Men's Baguette Collection (2)
FENDIFRENESIA Scented Women's and Men's Baguette Collection (2)

Touch. Smell. Sight. Fendi has long been innovating our wardrobes, and their latest creation is certainly a three-dimensional feat.

The FENDIFRENESIA Scented Baguette sees the Italian house teaming up with Parisian perfume brand Maison Francis Kurkdjian – known for their audacity and boldness – for a luxe twist on the classic staple of the iconic Baguette bag.

Back in 2014, the founding perfumer Francis Kurkdjian, revived the tradition of scenting the leather, for which he filed a patent. For Fendi, Kurkdjian has crafted FENDIFRENESIA, a gender-fluid eau de parfum, marked by its leathery and musky notes – which now infuses the Baguette bag using Kurkdjian’s unique patented technique.

And don’t worry about the scent fading. What’s more, the bag comes with a 5 ml bottle of FENDIFRENESIA fragrance, which then can either be worn on the skin or spritzed on a card subtly hidden inside the Fendi bags to restore the impact of the scent.

“Fendi has always been experimenting, especially on accessories and with a bag like the Baguette, which was conceived as a manifesto of individuality, the first accessory to have its own name,” explains Silvia Venturini Fendi. “Thus, the idea of having also a scent dedicated to this bag would make it even more special and unique. A bag is something so feminine, like the best friend of a woman, she holds all her life in it, her secrets. And a fragrance is something that is really one of the most personal things for a woman.”

“Out of love for fine craftsmanship and for my profession, I modernised a technique invented by 12th century master glove maker-perfumers, successfully bringing it back to life,” adds Francis Kurkdjian. “Today, this technique strikes a special cord with Fendi, thanks to a collaboration which has led us to join forces around shared values and a common aesthetic. I am very pleased that the fragrance was able to build a bridge between Fendi and Maison Francis Kurkdjian.”

FENDIFRENESIA Scented Baguette, is available in Selleria scented leather, for woman and man, available in limited-edition exclusively in the Fendi Miami Design District boutique. A mini-format, the scented FENDIFRENESIA Nano Baguette, is available in December at the Fendi Miami boutique and online in US and UK/Europe.

FENDIFRENESIA Scented Nano Baguette (1)
FENDIFRENESIA Scented Women's Baguette and Nano Baguette (1)
FENDIFRENESIA Scented Nano Baguette (1)
FENDIFRENESIA Scented Women's Baguette and Nano Baguette (1)
FENDIFRENESIA

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