Touch. Smell. Sight. Fendi has long been innovating our wardrobes, and their latest creation is certainly a three-dimensional feat.
The FENDIFRENESIA Scented Baguette sees the Italian house teaming up with Parisian perfume brand Maison Francis Kurkdjian – known for their audacity and boldness – for a luxe twist on the classic staple of the iconic Baguette bag.
Back in 2014, the founding perfumer Francis Kurkdjian, revived the tradition of scenting the leather, for which he filed a patent. For Fendi, Kurkdjian has crafted FENDIFRENESIA, a gender-fluid eau de parfum, marked by its leathery and musky notes – which now infuses the Baguette bag using Kurkdjian’s unique patented technique.
And don’t worry about the scent fading. What’s more, the bag comes with a 5 ml bottle of FENDIFRENESIA fragrance, which then can either be worn on the skin or spritzed on a card subtly hidden inside the Fendi bags to restore the impact of the scent.
“Fendi has always been experimenting, especially on accessories and with a bag like the Baguette, which was conceived as a manifesto of individuality, the first accessory to have its own name,” explains Silvia Venturini Fendi. “Thus, the idea of having also a scent dedicated to this bag would make it even more special and unique. A bag is something so feminine, like the best friend of a woman, she holds all her life in it, her secrets. And a fragrance is something that is really one of the most personal things for a woman.”
“Out of love for fine craftsmanship and for my profession, I modernised a technique invented by 12th century master glove maker-perfumers, successfully bringing it back to life,” adds Francis Kurkdjian. “Today, this technique strikes a special cord with Fendi, thanks to a collaboration which has led us to join forces around shared values and a common aesthetic. I am very pleased that the fragrance was able to build a bridge between Fendi and Maison Francis Kurkdjian.”
FENDIFRENESIA Scented Baguette, is available in Selleria scented leather, for woman and man, available in limited-edition exclusively in the Fendi Miami Design District boutique. A mini-format, the scented FENDIFRENESIA Nano Baguette, is available in December at the Fendi Miami boutique and online in US and UK/Europe.
