The Canadian outerwear brand celebrated the opening of their first U.S. flagship store with a surprise performance by Lil’ Kim.
The roughest, toughest, meanest and leanest luxury outerwear label Moose Knuckles have just opened up their first U.S. flagship in New York’s trendy Soho district, but it wouldn’t be a celebration by the tongue in cheek brand without a little debauchery, right?
Stylishly continuing the fun of their Seven Deadly Sins capsule collection, the Canadian outerwear specialists’ ‘House of Sin’ party transformed The World of McIntosh Townhouse into a Dante’s Inferno-Esque sinners’ paradise, spreading the devilish festivities across three floors and seven rooms. Pride, wrath, envy, indolence, gourmand, greed and lust were all brought to life for one night and one night only.
Think custom-built strip clubs, casino machines, Casa Noble tequila on tap, flashy gold furnishings and plenty of tunes. Maneros Pizza and Sweet Chick also supplied the tasty bites guest nibbled on while indulging in all this splendor. With superb DJ sets from Noodles, Half Moon BK, Drewbyrd and many others throughout, the night eventually met its climax with a surprise performance from none other than the Queen of Rap, Lil’ Kim herself.
Ayal Twik, CEO of Moose Knuckles, said of the opening, “We couldn’t have chosen a better space to open our first U.S. store. This city embodies what Moose Knuckles is about. It’s raw, it’s real and one of a kind”.
Any other day, fans of the brand can shop the complete range of Moose Knuckles’ products in their 3,500 square foot Greene Street store, a space that boasts a multi-screen live stream of the Northern Lights, a variety of fascinating installations and even an invite-only VIP room. We’re already trying to sneak in!
The Moose Knuckles Soho store is now open at 57 Greene Street, New York, NY 10012, Monday through Saturday 11 a.m. to 7:00 p.m and Sunday from 12 p.m to 6 p.m.
