Wonderland.

Store Spotlight: Ron Dorff

On sale at the Wonderland pop-up shop, we get to know sportswear brand Ron Dorff.

All clothing by Ron Dorff

The brainchild of frenchman Jérôme Touron and his Swedish collaborator Claus Lindorff, Ron Dorff (see what they did there!) is the sportswear brand that unites “Swedish functionality with classic French elegance”.

Serving up sportswear that can be worn both in and out of physical activity, the multi-functional pieces include hoodies, shorts, swimwear and underwear. There’s even a skincare range (which includes beard conditioner body scrub!) to make certain that you won’t just be the best dressed bae on the track, you’ll be the best groomed too!

Touron and Lindorff recently got us hot under the hoodie upon revealing the campaign videos for their new sports kit range. Certain to make you feel flustered, the videos show a naked man simply walking on set and dressing himself in the four kits – what better way to get our attention!

Selected pieces by Ron Dorff are available at the Wonderland pop-up shop! Come see us at 192 Piccadilly, London and get your hands on some gorgeous Ron Dorff pieces – model not included, sadly.

Photography
Leonardo Bornati
Fashion
Kamran Rajput
Store Spotlight: Ron Dorff

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