R.LUM.R (real name Reginald Lamar Williams, Jr.) is tipped to be one of the breakout stars of 2017. And with his smooth R&B and catchy pop hooks already drawing comparisons to legends such as Miguel and The Weeknd, it’s easy to see why. Growing up in Florida, Reggie has already seen his song “Frustrated” reach 10 million Spotify streams worldwide. He’s the latest hot slice of textured R&B to swoon over and has already been gathering support from industry heavyweights.
Premiering a video for his latest track “Love Less”, R.LUM.R gives us an aural sensation, blending upbeat 80’s pop with velvety 90’s R&B elements. Ready to be released at the end of the month, this track has a central hook that will be swirling around your mind all day. Be sure to check out the latest visual from an artist about to make it big.