In a rather unusual set-up, this season’s Alberta Ferretti show was set in three parts in the Palazzo Donizetti. The first part, “Rainbow Week”, was dedicated to the new Alberta Ferretti knitwear capsule collection. Responding to consumer demand and “see-now-buy-now” culture, the collection was available immediately after it was shown. With seven wool and cashmere jumpers in varying colours and printed with the days of the week, the Rainbow Week capsule was a multi-coloured delight.
The second act of Alberta Ferretti’s show was the main Pre-Fall collection. Fluid, romantic and luxurious, the collection was the epitome of Italian femininity and elegance. Elaborate and wafting, there was embroidery, intarsia lace, prints and dévoré and dérapé techniques. Worn with velvet and jacquard silk coats or raw-cut cloth coats, the silhouettes and volumes of the collection were fresh and modern, fitting for the modern woman. Bias-cut velvet dresses were a centrepiece, while asymmetrical skirts and floor-sweeping chiffon dresses with wrought iron motifs and floral designs evoked Ferretti’s idea of what modern femininity means.
The final part of the show was the Alberta Ferretti Limited Edition collection. Expressing the everyday glamour of modern divas, this collection was brimming with aristo-cool and sparkling decadence. Angora sweaters with dazzling crystals and slinky bias-cut skirts contrasted against lace patchwork femme fatale dresses – everything was dashed with a cool elegance. Sheer bodysuits came with sleeves adorned with jet beading, while the monochrome shades of the collection in white, black, red and gold concentrated on the collection’s special attitude and vibrancy.