Into the Wild

For their SS17 presentation, Scotch & Soda takes us along on a magical trip into the wild. The label returns to New York Fashion Week for their second season with an explosive collection, presented in a breath taking set designed after various natural habitats. The Amsterdam-based label unveiled ‘The World According to Heavenly Creatures’, a collection inspired by all natural habitats; both extreme and serene. Clearly influenced by nature, the show’s colour story consisted of vivid rainforest hues, desert earthy monochromes and toxic creature brights.

Eye of the Tiger

Regarding the conception of the collection, the brand’s creative director, Marlou van Engelen explains that they “discovered these amazing illustrations dating back to 1950 by the Dutch astrologer and cartographer, Peter Plancius. He mapped the world according to the animals he found there. This find sparked us to see the world through different eyes – through the eyes of nature’s creatures”. To “wink”, as Van Engelen says, to the influence of embodying majestic creatures, several pieces are finished with a creature-eye-motif applique.

Ride ’em Cowboy

Models stood tall in animal and flora-inspired prints and patterns, with pieces uniquely layered in unexpected fashion. They exuded power and femininity in dainty materials like silk and lace, which contrasted with rugged leather and metalware accessories. To top it all off (literally), some models were dressed to duel at dawn with cowboy inspired hats. These striking headwear pieces were designed in collaboration with Japanese hat label ‘The Fat Hatter’ to create the perfect finishing touch. Other Gaucho influences ran throughout the collection, such as an abundance of Western detailing. Meanwhile, wide shorts, three-quarter length pants and printed shirts dominated the men’s apparel. To ensure the presentation was as flawless as it was, the brand worked with an exceptional international team. This team consisted of stylist Patti Wilson, make-up artist Mark Carasquillo, hair stylist Didier Malige, casting director Maida Boina and production house Villa Eugénie.