Established during the early 00s in California – and quickly gaining a reputation for elevating the blue jean with beautiful cut and progressive construction – AG Jeans has blossomed into a lifestyle brand offering all kinds of covetable ready to wear options, including outerwear and jersey classics. Still, the brand’s biggest draw remains it’s exceptional innovations with denim: it should come as no surprise then, that they saw fit to create a focused capsule collection based purely around experimentation with inky denim.
The Indigo range has at its core the notion of reimagining knitwear as something fluid and modern, paying close attention to the intricacies of silhouette and volume. As AG’s Director of Global Communications, Johnathan Crocker, points out, “the preconceived perception of knitwear is traditionally quite expected and limiting, but the reality is that it should be anything but that.” So, if you’re imagining fusty knits in staid shapes, think again. Keeping colour limited to the dark, shadowy blue we all know so well, AG really push the envelope when it comes to the cut of the pieces: pleated, tapered cut denim trousers with a self-belt tie sit comfortably next to a high-neck “sweater” while structured bombers and parkas pair perfectly with slim joggers.
Double denim? Try triple or quadruple denim, because all the pieces in the capsule are designed to be thrown together, layered and, most importantly, worn. Any selvage-head worth their yarn spun credentials knows that it’s all about the fades and whiskers that come only from authentic and repeated wearing: and that’s exactly what the guys at AG are all about. Oh and with menswear, womenswear and unisex options there truly is something for everyone in the lineup.
