Wonderland.

Fendirumi Harrods Pop-Up

Fendi’s loveable critters are roaming Harrods in honour of the brand’s new Pop-Up.

If you’re a fan of Fendi’s cute bag-bug critters (and let’s face it, who isn’t?) then you’ll be pleased to here the esteemed Roman fur house has gone one step further. Taking their cues from the Japanese craze (phenomenon even) for kigurumi animal suits – part of the culture of all things super cute: kawaii – Fendi have created two endlessly loveable, live-size creatures inspired by the bag-charms.

There’s the girly-pink Piro-Chan with large yellow eyes, as well as the rebellious Bug-kun in blue (who knew enlarged bag-charms had genders too?), inspired by the QuTweet charm and Bag Bug charm respectively. Together, they’re the Fendirumi, and they’ve already touched down in Harrods in honour of Fendi’s pop-up in the legendary department store.

Visitors to the limited edition space will be met with hundreds of rotating bell jars with miniature Fendirumi in, a pink Ape (the iconic Italian three-wheeler), and even a specially created Fendirumi cartoon playing on vast LED screens: the perfect backdrop for a cheeky selfie with one of the furry mascots that’ll no doubt be hanging around. Oh, and it goes without saying that they’ll be a whole host of Harrods-exclusive goodies including charms and super-coveted bags.

Silvia Fendi said of the project, “Japanese pop culture and kigurumi-mania gave me the idea of having two Fendi mascots to attend our events, shows and openings. The Fendirumi embody the spirit of Fendi Fun.” We can’t help but agree. So, to get yourself in the mood, check out the video above, where the mischievous Fendrumi run amok in Harrods’ legendary building: if only we could get away with that.

The Harrods Fendirumi pop-up will be open until Tuesday 30th August

Fendirumi Harrods Pop-Up

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