Wonderland.

American Apparel SS16 Campaign

Provocative basics at their very best.

Everyone’s favourite provocative basics brand has dropped its new Spring Summer 16 campaign complete with its candid snapshot aesthetic. Risqué images have always been at the forefront of American Apparel’s campaign and this time is no different, showing there’s no intention of straying too far from their (well-loved) roots.

With its diverse range of bare faced, bushy eyebrowed models, the campaign combines a mixture of ‘at home’ shots, laid out on a sofa chair and sprawled on a living room rug, with holiday snapshots featuring a sunset that will have you booking a sunny break faster than your flip flops can take you.

Of course, the campaign isn’t short of skin (and who would want it to be?!) the women’s line includes a wide range of bum cheek glimpsing bodysuits in new styles and colours, Crepe and Ponte dresses, floral prints, plunging necklines and bare backs. The brand is also reinventing some of their favourite styles by introducing them in new fabrics, colours and prints, an excuse to have one in every design. New styles include the Cotton Spandex Deep Cut Bodysuit, Printed High-Waist Jean Cuff Short and Sofia Bralette, all definite must haves in our books.

Words
Francesca Lee
American Apparel SS16 Campaign

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