Pop surrealist Gary Baseman and Coach SS15 collaboration comes complete with a shrine and exhibition of the artist’s work at Paris store, colette.
Californian artist and animator Gary Baseman is collaborating with Coach for SS15. A selection of exclusive handbags designed by Baseman for the brand will launch at colette on 19th January and a store-wide exhibition of previously unseen work entitled ‘Secret Society’ which opens this week, all supported by a bespoke window featuring a shrine to Baseman’s character Le Fauve Buster. Working under the pop surrealist movement, Baseman has said his goal is to “blur the lines between fine art and commercial art”.
The collaboration between Baseman and the brand features 10 characters, designed to bring to life the idea of the ‘Coach Girl’. Their stories are told through secrets from their lives spent inside a Coach bag with each and every one becoming a unique and wearable piece of art. The characters have been created specifically for this collaboration and are also shown throughout the store on print dresses, 3D textured sweaters, leather jackets, tees, limited edition bags, charms and jewellery.
Gary Baseman comments, “The Spring Collection with Stuart has been a labor of love. I see this collaboration to be a true extension of my art. It is a rich fodder for ideas, and I want to take this vision of the collaboration and extend it to my painting, drawing, photography, art installation and possibly art performance and film.”
Baseman will attend an event in celebration of the collaboration at colette on 22nd January which the public will also be able to visit between 6pm and 7pm.