Y-3 have teamed up with Harrods to present the brands new retail concept for the first time time in Europe

Y-3 have teamed up with London superstore Harrods to fill a 25 square metre space that will include fixtures featuring new designs. The mid-rails, which have been designed exclusively for Harrods, are set within a jet grey woven rug to add contrast in texture.

One of the most striking features of the design is a black glass wall with an integrated LED screen and backlit branding. These fittings are the perfect way to house Y-3’s AW14 menswear, footwear and accessories of which stand-out pieces include high-shine black leather jackets and manga-art style pieces which bring a graphic texture to the clothes.

Jason Broderick, Harrods’ fashion director of Menswear, sports and fine watches said: “We are delighted to showcase the new Y-3 concept which is the first of its kind in Europe. This is an exciting time for our fifth floor aand this innovative newspace is a welcomed addition to our men’s casuals offering. With its sports-styleaesthetic Y-3 continues to be a favourite with our customers.”

Words: Ryan Cahill