YMC has teamed up with Bat For Lashes’ Natasha Khan to create an exclusive SS14 capsule collection
Marking the first time British label YMC have teamed up with a singer-songwriter, Bat for Lashes’ Natasha Khan has collaborated with the brand to create a capsule clothing line.
Characterised by a unique blend of femininity and androgyny, the streetwear driven collection includes digitally printed t-shirts, caps and trainers inspired by laid back old school ‘70s sportswear and memories of warm sunsets on foreign shores. Taking design elements from the shapes in Natasha’s own wardrobe along with inspiration from vintage pieces she has collected on her travels to New York and LA, each piece is finely curated in keeping with the YMC aesthetic.
“This creative process has been really fun. I love that YMC are a small British family based company and admire their commitment to beautiful, simple design that is good quality,” says Khan of the collaboration. “I have enjoyed the freedom and natural development of this project being allowed to feel our way and come up with something genuinely beautiful, meaningful and special!”
Last night’s launch party at Shoreditch’s Forge & Co also showcased an exclusive fashion film available to view now on Nowness – a sepia-coated road trip through a 16mm lens, directed by none other than multi-talented Khan herself.
In addition to their own Poland Street and Hanbury Street stores, this collection will be available to buy online on YMC’s website.